Digital Media Buyer: Lead Gen & ROI Growth

Corebridge Financial, Inc.; West Virginia; On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Health and wellness benefits

401(k) match

Paid time off

Volunteer time off

Discretionary bonus

Job summary

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow digital campaigns across social media and other channels. This role focuses on driving new lead acquisition and written premium by planning, executing, and optimizing media buys while collaborating with the in‑house marketing team.

The ideal candidate has hands‑on paid social experience, strong analytical skills, and a track record of improving campaign performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, Media Studies, or related field.
• Experience with email marketing, paid search, digital lead generation.
• Strong analytical skills and ability to translate data into actions.

Responsibilities

• Execute and optimize digital media campaigns to drive quality leads and written premium.
• Manage budgets, pacing, and performance against targets.
• Test new media partners and audiences to grow lead volume.
• Provide routine reporting and insights to leadership.

Skills

Digital media buying

Paid social

Performance marketing

Lead generation

Education

Bachelor’s degree in Marketing or related field

Job description

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow digital campaigns across social media and other channels. This role focuses on driving new lead acquisition and written premium by planning, executing, and optimizing media buys while collaborating with the in‑house marketing team.

The ideal candidate has hands‑on paid social experience, strong analytical skills, and a track record of improving campaign performance.