CRM & Lifecycle Marketing Lead (Email & SMS)

Framebridge; United States; Presencial; USD 110.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Full medical, dental, and vision

401(k) employer-funded retirement plan

Parental leave and return program

Flexible Time Off

Framebridge employee discounts

Short-term disability and Life/AD&D

Employee Assistance Program (EAP)

Ongoing learning and development

Descripción de la vacante

Framebridge is seeking a CRM Manager, Marketing to lead lifecycle marketing across email and SMS. You will own the strategy, calendars, and end-to-end campaign execution, including automation journeys, segmentation, and personalization.

You will collaborate with Creative, eCommerce, Retail, and Brand Marketing to align campaigns with company priorities and drive revenue. You will continuously optimize programs through testing, data analysis, and performance reviews, ensuring best practices in

Formación

• 4–6+ years in CRM, lifecycle or email marketing within ecommerce/retail.
• Proven experience managing end-to-end campaigns driving engagement and revenue.
• Hands-on with Klaviyo for segmentation, personalization, and journeys.
• Strong analytical, data-driven testing & optimization.

Responsabilidades

• Own and evolve Framebridge’s email and SMS strategy and marketing calendar across campaigns, lifecycle programs, product launches, promotional moments, and key business priorities.
• Lead end-to-end execution of email and SMS campaigns, automated journeys, and transactional communications from briefing through deployment.
• Develop and scale subscriber acquisition, customer journeys, segmentation, and personalization strategies that increase engagement, retention, and customer lifetime value.
• Partner cross-functionally with Creative, eCommerce, Paid Media, Retail, Merchandising, and Brand Marketing to translate business objectives into high-performing lifecycle campaigns.
• Lead creative briefing for email and SMS, ensuring messaging and creative align with broader brand and lifecycle strategies.
• Develop and maintain a testing roadmap across messaging, creative, cadence, timing, and audience strategy to continuously improve channel performance.
• Monitor and report on email and SMS performance, translating results into actionable insights and recommendations while contributing to broader digital revenue planning and forecasting.
• Establish and maintain best practices across deliverability, compliance, operational excellence, and execution standards.
• Serve as the subject matter expert for Klaviyo and other lifecycle marketing platforms, optimizing tools, processes, and workflows to improve capabilities, efficiency, and customer experience.
• Manage external partners and vendors supporting email and SMS marketing initiatives.

Conocimientos

CRM

Lifecycle marketing

Email marketing

SMS marketing

Klaviyo

Analytics

Project management

Communication

Privacy compliance

GA4 experience

Herramientas

Klaviyo platform

GA4

Email service provider

Descripción del empleo

Framebridge is seeking a CRM Manager, Marketing to lead lifecycle marketing across email and SMS. You will own the strategy, calendars, and end-to-end campaign execution, including automation journeys, segmentation, and personalization.

You will collaborate with Creative, eCommerce, Retail, and Brand Marketing to align campaigns with company priorities and drive revenue. You will continuously optimize programs through testing, data analysis, and performance reviews, ensuring best practices in