Digital Marketing Lead – Higher Ed & Enrollment

WU Wesleyan University; Harbor Terrace (NJ); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

comprehensive group insurance plans

wellness programs and incentives

generous paid time off

flexible work schedules

employee and dependent tuition

Job summary

Wesleyan University’s Office of Communications seeks a Digital Marketing Manager to lead integrated digital marketing initiatives, turning data into audience- and content-driven strategies to strengthen the university’s brand and support Admissions recruitment across web, search, email, social media, and digital advertising.

The role combines hands-on marketing with strategic partnership across content, creative, web, and social teams; builds reporting systems and evaluates AI-enabled tools with

Qualifications

• Bachelor’s degree in marketing, communications, or related field; seven+ years in digital marketing or related field, or an equivalent combination of education and experience.
• Demonstrated proficiency in social media platforms, publishing tools, content formats, audience engagement, and emerging trends to guide content and strategy.
• Experience using audience and performance data to inform creative strategy and optimize integrated paid and organic campaigns.
• Hands-on experience with digital advertising platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager.
• Experience with GA4 and Google Tag Manager, plus BI tools like Looker Studio, Power BI, or Tableau; strong data-analytic capabilities.
• Strong analytical, critical-thinking, and storytelling abilities to translate data into actionable recommendations.
• Experience with AI-assisted tools for marketing analytics, with judgment to validate outputs and protect data privacy.
• Ability to manage budgets, vendors, timelines, and multiple campaigns concurrently with accuracy.
• Excellent written, verbal, and visual communication, with ability to translate data into insights for diverse partners.
• Ability to collaborate across teams; experience supervising a direct report and promoting inclusive work.
• Commitment to diversity and inclusion in the workplace.

Responsibilities

• Execute, measure, and optimize integrated digital marketing and communications initiatives across web, search, email, social media, digital advertising, and emerging channels.
• Lead digital marketing at the intersection of creative strategy and data analysis to strengthen Wesleyan's brand and support Admissions recruitment.
• Turn data into clear audience and content recommendations; build reliable reporting systems; evaluate AI-enabled tools with privacy and security considerations.
• Develop and implement integrated digital marketing strategies aligning paid and organic activity with Wesleyan’s goals.
• Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta, TikTok, LinkedIn, YouTube; monitor performance and adjust budgets and strategies.
• Create campaign measurement plans and maintain tracking standards (UTM, GA4, GTM, conversion definitions); design AB/multivariate tests and translate findings.
• Lead cross-channel analysis and regular reporting; connect marketing engagement to recruitment milestones from awareness through enrollment while protecting privacy.
• Supervise the Social Media Manager and align organic/paid social with broader goals; provide guidance and development.
• Evaluate and implement AI analytics, automation, and insight-generation tools; document methodologies and ensure ethical data use and accessibility compliance.
• Perform other duties as assigned.

Skills

Audience insights

Campaign measurement

Budget management

Cross-team collaboration

Data-driven decision making

Privacy and accessibility awareness

Strategic thinking

Communication skills

Education

Bachelor’s degree in marketing, communications, or related field

7+ years of digital marketing/analytics experience

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads Manager

GA4

Google Tag Manager

Looker Studio

Power BI

Tableau

Sprout Social

Job description

Wesleyan University’s Office of Communications seeks a Digital Marketing Manager to lead integrated digital marketing initiatives, turning data into audience- and content-driven strategies to strengthen the university’s brand and support Admissions recruitment across web, search, email, social media, and digital advertising.

The role combines hands-on marketing with strategic partnership across content, creative, web, and social teams; builds reporting systems and evaluates AI-enabled tools with