Remote Digital & Social Marketing Lead, Admissions

Boston University; Boston (MA); Hybrid; USD 72,000 - 75,000; Full time

Benefits offered by this job

Remote-local position within 3-hour (±

Job summary

Boston University is seeking a Digital and Social Media Marketing Manager for Undergraduate Admissions to lead data-driven digital campaigns that attract prospective students and families. You will own the Admissions website and social media strategy across multiple platforms, supervise student content creators, and collaborate with enrollment staff to advance recruitment and yield goals.

A bachelor's degree and 3 years of relevant experience are required; BU offers strong benefits and

Qualifications

• Bachelor's degree and three years of social media strategy and website management experience.
• Strong writing and communication skills.
• Understanding of strategic digital marketing, preferably in higher education.
• Willing to train HTML/CSS and Salesforce Marketing Cloud if needed.

Responsibilities

• Lead the strategy, development, and maintenance of the Admissions website, including 300+ pages and ~2M annual visitors.
• Develop compelling website content using text, graphics, photography, video, and other digital media.
• Ensure website content is accurate, accessible, current, and consistent with University communications.
• Develop and implement social media strategy across Instagram, TikTok, YouTube, Snapchat, X, ZeeMee, and emerging platforms.
• Create, publish, and monitor content that supports student recruitment and enrollment goals.
• Analyze website, email, and social media performance to guide strategy and improve engagement.
• Identify opportunities to strengthen BU's visibility across search engines, answer engines, and AI-powered platforms.
• Evaluate new technologies, AI tools, vendors, and industry practices that can improve effectiveness and efficiency.
• Collaborate with admissions and enrollment staff on digital recruitment and yield initiatives.
• Supervise student employees who create digital and social media content for BU Admissions.
• Manage the Admissions Staff Marketing Group and guide the development of an editorial calendar.
• Train and support staff responsible for WordPress content and review submissions for quality and consistency.
• Represent Admissions on the University's Social Media Communicators Committee.

Skills

Strong writing skills

Communication skills

Strategic digital marketing

Content creation eye

Education

Bachelor's degree

Tools

WordPress

Salesforce Marketing Cloud

HTML

CSS

Job description

Boston University is seeking a Digital and Social Media Marketing Manager for Undergraduate Admissions to lead data-driven digital campaigns that attract prospective students and families. You will own the Admissions website and social media strategy across multiple platforms, supervise student content creators, and collaborate with enrollment staff to advance recruitment and yield goals.

A bachelor's degree and 3 years of relevant experience are required; BU offers strong benefits and