Digital Marketing & Communications Manager: Growth

WSU Tech; Wichita (KS); On-site; USD 44,000 - 59,000; Full time

Job summary

WSU Tech is seeking a Manager of Digital Marketing & Communications to shape how the institution shows up online, strengthen its brand, and support enrollment growth. You will own social channels, build a calendar, manage paid campaigns, and coordinate email marketing while collaborating across departments.

The role emphasizes strategic storytelling, data-driven optimization, and cross-team coordination to deliver high-impact marketing initiatives for student recruitment and program growth.

Qualifications

• 2+ years of experience in social media or digital marketing.
• Experience managing organic social media channels and content creation.
• Bachelor’s degree is preferred.

Responsibilities

• Own and manage WSU Tech’s organic social media across channels, from planning to publishing.
• Build a strategic content calendar aligned with enrollment initiatives and programs.
• Lead paid social media advertising campaigns, budgeting, and performance reporting.
• Manage end-to-end email marketing: segmentation, content, scheduling, analysis.
• Coordinate events support materials and timelines with internal teams.
• Collaborate with designers, photographers, videographers, and vendors.
• Analyze performance data to inform strategy and identify opportunities.
• Stay current with digital marketing trends and best practices.

Skills

Social media management

Content calendar creation

Analytical thinking

Written and verbal communication

Time management

Independent work

Education

Associate degree in business, marketing, communications, digital marketing, or a related field

Bachelor’s degree preferred

Tools

Social media platforms

Email marketing tools

Paid social advertising

Job description

WSU Tech is seeking a Manager of Digital Marketing & Communications to shape how the institution shows up online, strengthen its brand, and support enrollment growth. You will own social channels, build a calendar, manage paid campaigns, and coordinate email marketing while collaborating across departments.

The role emphasizes strategic storytelling, data-driven optimization, and cross-team coordination to deliver high-impact marketing initiatives for student recruitment and program growth.