On-Campus Senior Digital Marketing Manager

Wesleyan University; Middletown (CT); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Comprehensive insurance plans

Wellness programs

Generous paid time off

Retirement plans

Tuition assistance

Job summary

Wesleyan University’s Office of Communications seeks a Digital Marketing Manager to lead integrated digital marketing initiatives that support brand, reputation, and Admission recruitment. You will partner with web, social, email, editorial, media relations, and creative teams to align audience strategy with channel planning and investment.

The role combines hands-on marketing with strategic analysis, turning data into actionable recommendations, building reliable reporting, and guiding

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 7+ years in digital marketing, analytics, or integrated campaigns.
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Campaign Manager, TikTok Ads Manager.
• Proficiency with GA4, GTM, and BI tools; strong data-driven decision making.
• Ability to manage budgets, vendors, and multiple campaigns with precision.
• Excellent written, verbal, and visual communication; collaborative across teams.

Responsibilities

• Develop and implement integrated digital marketing strategies aligned with brand and recruitment goals.
• Plan, launch, manage, and optimize paid campaigns across multiple platforms; monitor ROI and adjust as needed.
• Build and maintain campaign measurement plans, GA4 events, UTM governance, and dashboards.
• Lead cross-channel reporting, dashboards, and leadership-ready readouts.
• Supervise the Social Media Manager and coordinate across creative, web, and analytics teams.
• Evaluate AI-enabled analytics tools and maintain privacy and governance standards.

Skills

Social media management

Data analysis

Paid media optimization

Cross-functional collaboration

Audience insights

Education

Bachelor’s degree in marketing/communications or related field

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads Manager

GA4

Google Tag Manager

Looker Studio

Salesforce Marketing Cloud

Slate

Sprout Social

Job description

Wesleyan University’s Office of Communications seeks a Digital Marketing Manager to lead integrated digital marketing initiatives that support brand, reputation, and Admission recruitment. You will partner with web, social, email, editorial, media relations, and creative teams to align audience strategy with channel planning and investment.

The role combines hands-on marketing with strategic analysis, turning data into actionable recommendations, building reliable reporting, and guiding