Senior Digital Marketing Specialist — Web & UX Lead

Pacific Northwest University of Health Sciences; Yakima (WA); Sur place; USD 53 000 - 79 000; Plein temps

Avantages offerts par ce poste

Health Benefits

Paid Time Off

403b with Roth Option

Paid Holidays

Résumé du poste

Pacific Northwest University of Health Sciences is seeking a Senior Digital Marketing Specialist to own and optimize the university's digital presence, including the PNWU.edu website. You will lead SEO, AEO, digital advertising, analytics, and conversion rate optimization to support student and employee recruitment, philanthropy, and events.

The role works closely with academic and administrative departments, reporting to the Executive Director of Marketing and Communications, with a focus on

Qualifications

• Bachelor’s Degree in communications, public relations, marketing, design, website design or development, advertising, computer science, or a similar field.
• 3-4 years of web development experience using WordPress or a similar CMS with knowledge of web design, accessibility, and best practices.
• Equivalent combination of education and experience accepted.

Responsabilités

• Designs, builds, maintains, and optimizes webpages, landing pages, and digital experiences to improve usability, accessibility, conversion rates, and user experience across digital platforms.
• Develops, manages, and optimizes digital advertising campaigns across Google Ads, Meta, LinkedIn, YouTube and other channels.
• Creates assets for digital and print in accordance with brand standards.
• Contributes to departmental planning and strategic initiatives and provides backup support for marketing projects.
• Performs other related duties as assigned and based on departmental need.

Connaissances

Web design

UI/UX design

Web analytics

SEO/Accessibility

Project management

Formation

Bachelor’s degree in a related field

Outils

HTML

CSS

JavaScript

WordPress

Description du poste

Pacific Northwest University of Health Sciences is seeking a Senior Digital Marketing Specialist to own and optimize the university's digital presence, including the PNWU.edu website. You will lead SEO, AEO, digital advertising, analytics, and conversion rate optimization to support student and employee recruitment, philanthropy, and events.

The role works closely with academic and administrative departments, reporting to the Executive Director of Marketing and Communications, with a focus on