Manager of Digital Marketing

WU Wesleyan University; Harbor Terrace (NJ); Sur place; USD 90 000 - 140 000; Plein temps

Avantages offerts par ce poste

comprehensive group insurance plans

wellness programs and incentives

generous paid time off

flexible work schedules

employee and dependent tuition

Résumé du poste

Wesleyan University’s Office of Communications seeks a Digital Marketing Manager to lead integrated digital marketing initiatives, turning data into audience- and content-driven strategies to strengthen the university’s brand and support Admissions recruitment across web, search, email, social media, and digital advertising.

The role combines hands-on marketing with strategic partnership across content, creative, web, and social teams; builds reporting systems and evaluates AI-enabled tools with

Qualifications

• Bachelor’s degree in marketing, communications, or related field; seven+ years in digital marketing or related field, or an equivalent combination of education and experience.
• Demonstrated proficiency in social media platforms, publishing tools, content formats, audience engagement, and emerging trends to guide content and strategy.
• Experience using audience and performance data to inform creative strategy and optimize integrated paid and organic campaigns.
• Hands-on experience with digital advertising platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager.
• Experience with GA4 and Google Tag Manager, plus BI tools like Looker Studio, Power BI, or Tableau; strong data-analytic capabilities.
• Strong analytical, critical-thinking, and storytelling abilities to translate data into actionable recommendations.
• Experience with AI-assisted tools for marketing analytics, with judgment to validate outputs and protect data privacy.
• Ability to manage budgets, vendors, timelines, and multiple campaigns concurrently with accuracy.
• Excellent written, verbal, and visual communication, with ability to translate data into insights for diverse partners.
• Ability to collaborate across teams; experience supervising a direct report and promoting inclusive work.
• Commitment to diversity and inclusion in the workplace.

Responsabilités

• Execute, measure, and optimize integrated digital marketing and communications initiatives across web, search, email, social media, digital advertising, and emerging channels.
• Lead digital marketing at the intersection of creative strategy and data analysis to strengthen Wesleyan's brand and support Admissions recruitment.
• Turn data into clear audience and content recommendations; build reliable reporting systems; evaluate AI-enabled tools with privacy and security considerations.
• Develop and implement integrated digital marketing strategies aligning paid and organic activity with Wesleyan’s goals.
• Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta, TikTok, LinkedIn, YouTube; monitor performance and adjust budgets and strategies.
• Create campaign measurement plans and maintain tracking standards (UTM, GA4, GTM, conversion definitions); design AB/multivariate tests and translate findings.
• Lead cross-channel analysis and regular reporting; connect marketing engagement to recruitment milestones from awareness through enrollment while protecting privacy.
• Supervise the Social Media Manager and align organic/paid social with broader goals; provide guidance and development.
• Evaluate and implement AI analytics, automation, and insight-generation tools; document methodologies and ensure ethical data use and accessibility compliance.
• Perform other duties as assigned.

Connaissances

Audience insights

Campaign measurement

Budget management

Cross-team collaboration

Data-driven decision making

Privacy and accessibility awareness

Strategic thinking

Communication skills

Formation

Bachelor’s degree in marketing, communications, or related field

7+ years of digital marketing/analytics experience

Outils

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads Manager

GA4

Google Tag Manager

Looker Studio

Power BI

Tableau

Sprout Social

Description du poste

The Office of Communications shines a spotlight on the people and programs of Wesleyan University to enhance its reputation as a leader in liberal education. In so doing, it serves as a partner with units across campus, providing expertise in brand management, strategic communication, media relations, digital and social media strategy, website development, content training and strategy, print and online publications and videography and photography.

Responsibilities

The Digital Marketing Manager reports to the Director of Digital Marketing and Communications and is responsible for executing, measuring, and optimizing integrated digital marketing and communications initiatives. The position leads digital marketing at the intersection of creative strategy and data analysis, using audience and performance insights to strengthen Wesleyan's brand and reputation and support Admission recruitment across web, search, email, social media, digital advertising, and emerging channels. The Digital Marketing Manager is both a hands‑on marketer and a strategic partner to content, creative, web, and social media colleagues. The manager turns data into clear recommendations about audiences, content, creative execution, channel mix, and investment; builds reliable reporting systems that support decision‑making; and evaluates AI‑enabled, automated, and business‑intelligence tools with appropriate human validation and attention to privacy, security, accessibility, and University policy.

Develop and implement integrated digital marketing strategies that align paid and organic activity with Wesleyan’s brand, reputation, and Admission recruitment goals, partnering with web, social media, email, editorial, media relations, video, and creative colleagues to connect audience strategy, content, and channel planning around shared University Communications objectives.

Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta, TikTok, LinkedIn, YouTube, and other appropriate platforms; recommend channel mix, targeting, creative, landing‑page strategy, and investment levels; monitor performance to identify opportunities or underperformance and implement timely changes; and manage budgets, media plans, forecasts, pacing, invoice documentation, and vendor and platform relationships while evaluating efficiency and return on investment.

Create campaign measurement plans and maintain consistent tracking standards, including campaign naming, UTM governance, conversion definitions, GA4 and Google Tag Manager events, audience segmentation, attribution assumptions, and data‑quality checks; design and assess A/B and multivariate tests for creative, messaging, calls to action, landing pages, email, and audiences, translating findings into clear recommendations.

Lead cross‑channel analysis and establish a regular reporting cadence using data from web, social media, paid media, email, and University systems (including GA4, Google Ads, Sprout Social, Salesforce Marketing Cloud, and Slate); develop dashboards, campaign readouts, and leadership‑ready reports that explain what the data shows, its limits, and what action should follow; and, with Admission, connect marketing engagement to recruitment milestones from awareness through enrollment while protecting individual privacy.

Supervise the Social Media Manager, setting priorities, aligning organic and paid social media strategy with broader University Communications goals, providing feedback and performance‑data guidance, and supporting professional development.

Evaluate and implement AI‑enabled analytics, reporting automation, forecasting, and insight‑generation tools, validating outputs, documenting methodologies, and keeping human judgment central; monitor changes in digital advertising, analytics, privacy, search, SEO, answer‑engine and AI discovery, and recommend practical pilots and process improvements; and ensure work follows Wesleyan brand standards and requirements for accessibility, privacy, data security, records management, and ethical use of data and AI.

Perform other duties as assigned.

Minimum Qualifications

• Bachelor’s degree in marketing, communications, or a related field and at least seven years of progressively responsible experience in digital marketing, integrated campaign management, marketing analytics, or a closely related field, or an equivalent combination of education and experience.
• Demonstrated proficiency in social media platforms, publishing and management tools, content formats, audience engagement practices, and emerging trends to guide content development, evaluate execution, and provide informed direction to the Social Media Manager.
• Demonstrated experience using audience and performance data to inform creative strategy and optimize integrated paid and organic digital campaigns tied to measurable organizational goals.
• Hands‑on experience with digital advertising platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, or comparable tools.
• Demonstrated proficiency with GA4 and experience with Google Tag Manager, Looker Studio or another business‑intelligence platform, and spreadsheet‑based analysis.
• Strong analytical and critical‑thinking skills, including the ability to combine data from multiple sources, identify limitations, and turn findings into practical recommendations for marketing, content, and creative decisions.
• Experience using AI‑assisted or automated tools for marketing analysis, reporting, optimization, or workflow improvement, with the judgment to validate outputs and protect sensitive information.
• Demonstrated ability to manage budgets, vendors, timelines, and multiple campaigns simultaneously while maintaining accuracy and attention to detail.
• Excellent written, verbal, and visual communication skills, including the ability to translate complex data into clear recommendations for creative, content, channel, and leadership partners.
• Demonstrated ability to collaborate across creative, content, web, social media, and digital teams; influence and coordinate work in a decentralized organization; and supervise a direct report.
• Demonstrated commitment to work within a diverse environment and interact openly and respectfully with individuals of different backgrounds.

Preferred Qualifications

• Digital marketing or analytics experience in higher education, Admission or enrollment marketing, nonprofit communications, or another mission‑driven organization.
• Experience with Google Ad, Sprout Social, Slate, Salesforce Marketing Cloud, Supermetrics, BigQuery, or comparable platforms and data connectors.
• Experience designing or rebuilding cross‑channel dashboards and automated reporting workflows using Looker Studio, Power BI, Tableau, or emerging AI‑enabled analytics tools.
• Experience with SEO, answer‑engine optimization, content discoverability, conversion‑rate optimization, and landing‑page testing.
• Knowledge of digital accessibility, privacy consent, data governance, and responsible AI practices relevant to marketing and communications.

Benefits

• comprehensive group insurance plans
• wellness programs and incentives
• generous paid time off and retirement plans
• flexible work schedules
• employee and dependent tuition programs
• Benefit eligibility varies based on position type, length of appointment, and scheduled work hours.
• Temporary employees, per‑course visitors, and all other part‑time appointments, including visiting faculty appointments, that are scheduled for less than half‑time work are generally limited to those benefits required by law.
• Detailed information on the benefits of working at Wesleyan is located at: https://wesleyan.edu/hr/careers/prospective-resources.html.

Work Location

Work Location: On Campus. All offers to external applicants are contingent on the candidate’s completion of a pre‑employment background check screening to the satisfaction of Wesleyan University.

Position is open until filled.

Wesleyan University, located in Middletown, Connecticut, does not discriminate on the basis of race, color, religious creed, age, gender, gender identity or expression, national origin, marital status, ancestry, present or past history of mental disorder, learning disability or physical disability, political belief, veteran status, sexual orientation, genetic information or non‑position‑related criminal record. We welcome applications from women and historically underrepresented minority groups.

Inquiries regarding Title IX, Section 504 or any other non‑discrimination policies should be directed to Vice President for Equity and Inclusion, Title IX and ADA/504 Coordinator.

Wesleyan University complies with the Clery Act and maintains records of campus crime statistics and security policies. Copies of Wesleyan University’s Clery Act Report are available on request and online at https://www.wesleyan.edu/publicsafety/clery.html.

We’re looking for people who want to contribute their ideas, grow professionally, collaborate across disciplines and departments, and help shape an inclusive and dynamic university community. Whether you’re beginning your career or bringing years of experience, Wesleyan offers opportunities to do meaningful work alongside colleagues who value bold thinking, collaboration, and practical idealism. Explore what it means to work at Wesleyan, discover the benefits, additional resources, and find an opportunity that’s right for you.