Strategic Digital Experience & Web Lead

Northwood University; Midland (MI); Sur place; USD 85 000 - 120 000; Plein temps

Résumé du poste

Northwood University seeks a Digital Experience & Web Strategy Manager to lead and manage the strategy, performance and continued development of the digital platforms that shape how prospective students discover, evaluate and engage with the University. This role is responsible for creating a high-performing, accessible and data-informed web experience that supports enrollment and institutional growth.

Working at the intersection of web strategy, user experience, content, analytics, systems

Qualifications

• Bachelor’s degree or higher in a relevant field and experience in managing websites or digital platforms.
• Experience in higher education marketing or enrollment management is preferred.
• Experience with analytics and behavioral tracking tools to evaluate user behavior and measure performance.
• Experience working within CRM-integrated digital environments (Slate CRM preferred).
• Strong knowledge of accessibility, responsive design and conversion optimization.

Responsabilités

• Lead strategy, structure and optimization of Northwood’s web ecosystem.
• Manage information architecture, navigation, page structure and interaction design.
• Evaluate website performance and recommend improvements based on user behavior and priorities.
• Collaborate with content owners and developers to ensure a consistent digital experience.
• Ensure web experiences meet accessibility, usability and performance standards.
• Write, edit and update website content for accuracy and relevance.
• Translate complex information into clear, user-friendly language.
• Map user journeys across inquiry, application, admission and enrollment.
• Develop dashboards and reports connecting digital activity with enrollment outcomes.
• Lead digital discovery, SEO, and AI-enabled enhancements.
• Coordinate with Enrollment, Marketing and IT to improve the student journey.

Connaissances

Web strategy

UX

Analytics

Content governance

CRM integration

WordPress

SEO

Python familiarity

AI tools awareness

Project management

Communication

Formation

Bachelor’s degree in web design and development, computer science, information systems, MIS or related field

Outils

WordPress

Description du poste

Northwood University seeks a Digital Experience & Web Strategy Manager to lead and manage the strategy, performance and continued development of the digital platforms that shape how prospective students discover, evaluate and engage with the University. This role is responsible for creating a high-performing, accessible and data-informed web experience that supports enrollment and institutional growth.

Working at the intersection of web strategy, user experience, content, analytics, systems