Digital Marketing Lead for University Public Relations

University of Wyoming; Laramie (WY); On-site; USD 47,000 - 55,000; Full time

Benefits offered by this job

Generous Retirement Contributions

Health & Prescription Coverage

Paid Time Off

Tuition Waiver

Wellness Programs

Job summary

University of Wyoming seeks a Digital Marketing Specialist to develop and execute digital marketing campaigns for the Office of the President. The role emphasizes data-informed strategies, compelling content, and cross-channel engagement to advance university priorities and strengthen reputation.

You will lead content planning, collaborate with senior leadership and campus partners, and monitor performance to continuously improve communications and stakeholder engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Graphic Design, Journalism, Digital Media or related field, or equivalent combination of education and experience.
• 3 years work-related experience.
• Valid driver's license with a motor vehicle record (MVR) compliant with Driving for University Business SAP.

Responsibilities

• Develop, implement and evaluate strategic digital marketing and content plans for the Office of the President.
• Create and produce engaging digital content including graphics, photography, video, and written content.
• Manage presidential social media accounts, website content and digital campaigns.
• Establish and evaluate performance metrics and analytics to measure effectiveness and recommend improvements.

Skills

Content creation

Analytics

Social media management

Written communication

Stakeholder collaboration

Project management

Education

Bachelor's degree in Marketing

Job description

University of Wyoming seeks a Digital Marketing Specialist to develop and execute digital marketing campaigns for the Office of the President. The role emphasizes data-informed strategies, compelling content, and cross-channel engagement to advance university priorities and strengthen reputation.

You will lead content planning, collaborate with senior leadership and campus partners, and monitor performance to continuously improve communications and stakeholder engagement.