Digital Marketing Lead — Data-Driven & Social Strategy

The Chronicle Of Higher Education, Inc.; Norton (MA); On-site; USD 72,000 - 82,000; Full time

Job summary

Wheaton College in Norton, MA seeks a Digital Marketing Manager to develop and lead the college’s digital marketing strategy, aligning content with strategic pillars. This role oversees ads, social platforms, and a student team, while partnering with the Creative Director on branded video content and analytics reporting for senior leadership.

The position combines data-driven thinking with creative execution, working across Admissions, Athletics and Advancement for impact and alignment with

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 5-7 years of digital marketing, social media, or related experience.
• Experience supervising staff or student workers preferred.

Responsibilities

• Lead digital ad campaign strategy and execution with paid social and optimization.
• Manage institutional social platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube).
• Own analytics and reporting across digital channels for senior leadership.
• Direct a team of student social media interns to produce timely content.
• Optimize copy-based content for AI/LLM search discoverability with content teams.

Skills

Social media strategy

Analytics GA4

Paid social advertising

Written communication

Project management

Staff supervision

Education

Bachelor's degree in Marketing, Communications or Business

Tools

GA4

Job description

Wheaton College in Norton, MA seeks a Digital Marketing Manager to develop and lead the college’s digital marketing strategy, aligning content with strategic pillars. This role oversees ads, social platforms, and a student team, while partnering with the Creative Director on branded video content and analytics reporting for senior leadership.

The position combines data-driven thinking with creative execution, working across Admissions, Athletics and Advancement for impact and alignment with