Director of Digital Marketing & Web Strategy

Anixter International; Pittsburgh (Allegheny County); Hybrid; USD 140,000 - 244,000; Full time

Benefits offered by this job

Paid time off

Medical coverage

Retirement savings plan

Job summary

Wesco International, a Pittsburgh-based global distributor, seeks a Director of Marketing (Digital and Web Strategy) to lead website, content, search strategy, and marketing technology. This role partners with Digital Commerce, owns analytics, and drives a scalable, high-impact marketing ecosystem.

The candidate will oversee strategy across content, SEO/SEM, and enterprise search, guiding teams, budgets, and partnerships to accelerate growth and improve customer experiences across digital

Qualifications

• Bachelor’s degree in Marketing, Business, Information Systems, or a related field.
• 10+ years of progressive marketing experience across strategy, execution, and performance management.
• 3–5+ years leading and developing high performing marketing teams in a B2B environment.
• Strong ownership of programs, budgets, and measurable business outcomes.
• Hands-on experience with marketing automation platforms and CMS/commerce tools.
• Practical experience deploying AI tools in a marketing organization.
• Ability to travel 0% - 25%.

Responsibilities

• Owns marketing strategy and execution for assigned portfolios, segments, or functional areas.
• Transforms business objectives into integrated marketing plans with KPIs, budgets, and delivery timelines.
• Leads cross functional collaboration with Sales, Product, and other stakeholders to ensure alignment.
• Manages budgets, vendors, agencies, and external partners to maximize impact and efficiency.
• Governs program performance through dashboards, reporting, and optimization against growth and profitability goals.
• Ensures brand consistency, quality, and effectiveness across communications.

Skills

Strategic marketing

Cross-functional leadership

Digital marketing

Program management

Team development

Data-driven decision making

Budget management

Communication

Education

Bachelor’s degree in Marketing, Business, Information Systems, or related field

Master’s degree preferred

Tools

Marketo

Adobe Experience Manager

Magento

CRM systems

Job description

Wesco International, a Pittsburgh-based global distributor, seeks a Director of Marketing (Digital and Web Strategy) to lead website, content, search strategy, and marketing technology. This role partners with Digital Commerce, owns analytics, and drives a scalable, high-impact marketing ecosystem.

The candidate will oversee strategy across content, SEO/SEM, and enterprise search, guiding teams, budgets, and partnerships to accelerate growth and improve customer experiences across digital