Digital Marketing Lead - Growth & Automation

Avant Staffing Professionals; Florida; Sur place; USD 90 000 - 120 000; Plein temps

Résumé du poste

Avant Staffing Professionals is seeking a Marketing Manager, Digital Marketing to lead the Digital Marketing team and own HubSpot, marketing automation, analytics, and website performance. You will drive multi-channel campaigns, lifecycle management, and data governance to optimize the marketing funnel and recruitment outcomes.

The role focuses on strategic planning, cross-functional collaboration, and measurable results across paid media, SEO/SEM, and attribution.

Qualifications

• Bachelor's degree or equivalent work experience acceptable.
• At least 6 years in digital marketing with automation, website management and multi-channel campaigns.
• Minimum 2 years in people leadership or direct supervision.
• Advanced experience with HubSpot or similar marketing automation and CRM platforms, including workflows, lifecycle stages, lead scoring, segmentation and reporting.
• Strong knowledge of SEO, SEM, paid media, email marketing, conversion optimization, attribution, and data governance.
• Experience with Power BI, Looker Studio, Google Analytics, Google Tag Manager, paid media platforms, and Microsoft 365.
• Working knowledge of HTML and CSS; healthcare, staffing, or B2B experience preferred.

Responsabilités

• Lead, coach, and develop the Digital Marketing team with clear priorities and quality standards.
• Own HubSpot and related marketing automation, CRM integration, analytics, advertising, and website platforms.
• Establish governance, naming conventions, permissions, and QA processes.
• Maintain integration reliability and partner with teams to resolve data, workflow, and reporting issues.
• Evaluate tools and automation to improve scalability, efficiency, and performance.
• Design lifecycle stages, audience segmentation, lead scoring, nurturing, routing, and handoffs.
• Create service-level standards and dashboards to improve response time and funnel visibility.
• Translate campaign requirements into scalable workflows and measurement plans.
• Monitor funnel health, data quality, lead velocity, conversion, and bottlenecks.
• Own digital measurement strategy, attribution, UTM governance, and campaign reporting.
• Produce actionable insights on channel performance, lead quality, and cost efficiency.
• Ensure data integrity across HubSpot, CRM, website analytics, paid media, and BI tools.
• Lead testing on landing pages, forms, emails, ads, and user journeys to improve conversions.
• Own website strategy and performance, including SEO, technical health, and content governance.
• Oversee paid search, paid social, email marketing, and overall digital campaign optimization.

Connaissances

HubSpot

Marketing automation

Analytics

SEO

SEM

Paid media

Email marketing

Conversion optimization

Attribution

Data governance

Power BI

Looker Studio

Google Analytics

Google Tag Manager

Microsoft 365

HTML & CSS

Healthcare/B2B experience

Formation

Bachelor's degree

Outils

HubSpot

Power BI

Looker Studio

Google Analytics

Google Tag Manager

Microsoft 365

Description du poste

Avant Staffing Professionals is seeking a Marketing Manager, Digital Marketing to lead the Digital Marketing team and own HubSpot, marketing automation, analytics, and website performance. You will drive multi-channel campaigns, lifecycle management, and data governance to optimize the marketing funnel and recruitment outcomes.

The role focuses on strategic planning, cross-functional collaboration, and measurable results across paid media, SEO/SEM, and attribution.