Head of Digital Marketing & Growth Analytics

Avant Healthcare Professionals; Florida; On-site; USD 90,000 - 130,000; Full time

Job summary

Avant Healthcare Professionals seeks a Manager, Digital Marketing to own the digital marketing ecosystem, including marketing automation, website performance, lead lifecycle processes, analytics, attribution, and digital channel optimization.

This role leads the Digital Marketing team and partners with internal and external stakeholders to build a scalable, measurable marketing engine that drives recruitment and client engagement.

Qualifications

• Bachelor’s degree required or equivalent experience in marketing or related field.
• Minimum of 6 years of digital marketing experience, including marketing automation, website management, analytics, and multi-channel optimization.
• Minimum of 2 years of people leadership or direct supervision experience.
• Advanced experience with HubSpot or comparable marketing automation and CRM platforms, including workflows, lifecycle stages, lead scoring, segmentation, and reporting.
• Strong knowledge of SEO, SEM, paid media, email marketing, conversion optimization, attribution, and data governance.
• Experience with Power BI, Looker Studio, Google Analytics, Google Tag Manager, paid media platforms, and Microsoft 365.
• Working knowledge of HTML and CSS; healthcare, staffing, or B2B experience preferred.

Responsibilities

• Lead, coach, and develop the Digital Marketing team through priorities, workload management, and performance feedback.
• Own HubSpot and related marketing automation, CRM integration, analytics, advertising, and website platforms.
• Establish platform governance, naming conventions, permissions, and QA processes.
• Maintain reliable data integration and partner with teams to resolve data, workflow, and reporting issues.
• Evaluate tools and automation to improve scalability, efficiency, UX, and performance.
• Design and optimize lifecycle stages, audience segmentation, lead scoring, nurturing, and handoffs.
• Create service-level standards and dashboards to improve response time, conversion, and funnel visibility.
• Translate campaign requirements into scalable workflows and measurement plans.
• Monitor funnel health, data quality, lead velocity, and reporting across systems.
• Own website strategy and performance including SEO, UX, landing pages, and content governance.
• Oversee paid search, paid social, email marketing, marketing automation, and digital campaign optimization.
• Set channel standards and delegate production updates to team members or partners.
• Ensure digital experiences are accessible, compliant, brand-aligned, secure, and optimized for target audiences.
• Implement AI-enabled automation, analytics, and optimization to boost productivity and campaign performance.
• Coordinate agencies, freelancers, and vendors to deliver high-quality work and measurable value.

Skills

Leadership

Strategic thinking

Communication

Data analysis

Education

Bachelor's degree

Tools

HubSpot

Marketing Automation

CRM

Power BI

Looker Studio

Google Analytics

Google Tag Manager

Paid media platforms

Microsoft 365

HTML

CSS

Job description

Avant Healthcare Professionals seeks a Manager, Digital Marketing to own the digital marketing ecosystem, including marketing automation, website performance, lead lifecycle processes, analytics, attribution, and digital channel optimization.

This role leads the Digital Marketing team and partners with internal and external stakeholders to build a scalable, measurable marketing engine that drives recruitment and client engagement.