Digital Marketing Lead: Email & Content Campaigns

University Health; San Antonio (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

University Health is seeking a Digital Marketing content lead to drive email marketing, newsletters, SMS, and website campaigns. You will plan, develop, implement, and evaluate newsletters and ad hoc deployments, turning information into consumer-friendly content that increases audience engagement and metrics.

You’ll maintain scheduling, collaborate with the Digital Marketing Manager on campaigns, and write scripts to support programs and campaigns. Strong writing and analysis are essential.

Qualifications

• Bachelor’s degree in communications, public relations, marketing, journalism or related field.
• Five years of communications or content writing experience.
• Ability to work independently and as part of a team; handle multiple projects and effectively manage priorities.
• Strong analytical skills, planning skills, and grammar.
• AP Style writing is preferred.
• Experience in MailChimp, Bitly, and Monday.com is a plus.

Responsibilities

• Lead for digital communication platforms including email marketing, newsletters, SMS, phone campaigns and websites.
• Coordinate planning, development, implementation, and evaluation of three newsletters and ad hoc deployments.
• Curate information into consumer-friendly content to engage audiences and improve metrics.
• Maintain email marketing scheduling and content; improve content to communicate services to customers.
• Collaborate with the Digital Marketing Manager to develop campaigns for SMS and calls.
• Write scripts supporting external programs, campaigns, and business efforts.
• Analyze, measure, report, and optimize digital content performance and propose improvements.

Skills

Content writing

Campaign management

Analytical skills

Project planning

AP Style

Education

Bachelor’s degree in communications, public relations, marketing, journalism or related field

Tools

MailChimp

Bitly

Monday.com

Job description

University Health is seeking a Digital Marketing content lead to drive email marketing, newsletters, SMS, and website campaigns. You will plan, develop, implement, and evaluate newsletters and ad hoc deployments, turning information into consumer-friendly content that increases audience engagement and metrics.

You’ll maintain scheduling, collaborate with the Digital Marketing Manager on campaigns, and write scripts to support programs and campaigns. Strong writing and analysis are essential.