Hybrid Digital Marketing Automation Lead

University of Washington; Seattle (WA); Hybrid; USD 74,000 - 79,000; Full time

Job summary

University Marketing & Communications (UMAC) within the University of Washington is seeking a Digital Marketing Automation Specialist to advance the university's digital strategy. The role focuses on crafting high-impact email communications, managing audiences, and analyzing campaign performance to deepen relationships with UW constituents.

The position requires collaboration across departments, experience with marketing automation, and a commitment to inclusive teamwork.

Qualifications

• Bachelor's degree in marketing, communications or related field and three years of digital marketing/communications experience.
• Experience with marketing automation software.
• Experience with A/B testing and performance analysis, translating results into actionable insights for stakeholders.
• Proven experience with quality assurance review processes and attention to detail.
• Demonstrated ability to work with HTML and troubleshoot code-related problems.
• Experience executing digital fundraising appeals.
• Ability to work successfully and collaboratively with staff across multiple departments.
• Commitment to an inclusive work environment.

Responsibilities

• Email Campaign Implementation: assist in the production, audience management, QA testing, performance analysis, and accurate deployment of messages.
• Strategy Development: apply best practices and educate colleagues about email automation, developing content and presentations.
• Customer Support: triage requests for email marketing troubleshooting via a ticket system and share best practices.
• Data Analytics: analyze and report on email performance, set benchmarks, and suggest improvements.
• Other Duties: support rollout of new marketing automation features and governance.

Skills

Marketing automation

A/B testing

Quality assurance

HTML troubleshooting

Digital fundraising

Collaboration

Education

Bachelor's degree in marketing/communications or related field

Tools

Marketing automation software

HTML editor/tools

Job description

University Marketing & Communications (UMAC) within the University of Washington is seeking a Digital Marketing Automation Specialist to advance the university's digital strategy. The role focuses on crafting high-impact email communications, managing audiences, and analyzing campaign performance to deepen relationships with UW constituents.

The position requires collaboration across departments, experience with marketing automation, and a commitment to inclusive teamwork.