Digital Marketing Specialist - CFHP

University Health; San Antonio (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

University Health is seeking a Digital Marketing content lead to drive email marketing, newsletters, SMS, and website campaigns. You will plan, develop, implement, and evaluate newsletters and ad hoc deployments, turning information into consumer-friendly content that increases audience engagement and metrics.

You’ll maintain scheduling, collaborate with the Digital Marketing Manager on campaigns, and write scripts to support programs and campaigns. Strong writing and analysis are essential.

Qualifications

• Bachelor’s degree in communications, public relations, marketing, journalism or related field.
• Five years of communications or content writing experience.
• Ability to work independently and as part of a team; handle multiple projects and effectively manage priorities.
• Strong analytical skills, planning skills, and grammar.
• AP Style writing is preferred.
• Experience in MailChimp, Bitly, and Monday.com is a plus.

Responsibilities

• Lead for digital communication platforms including email marketing, newsletters, SMS, phone campaigns and websites.
• Coordinate planning, development, implementation, and evaluation of three newsletters and ad hoc deployments.
• Curate information into consumer-friendly content to engage audiences and improve metrics.
• Maintain email marketing scheduling and content; improve content to communicate services to customers.
• Collaborate with the Digital Marketing Manager to develop campaigns for SMS and calls.
• Write scripts supporting external programs, campaigns, and business efforts.
• Analyze, measure, report, and optimize digital content performance and propose improvements.

Skills

Content writing

Campaign management

Analytical skills

Project planning

AP Style

Education

Bachelor’s degree in communications, public relations, marketing, journalism or related field

Tools

MailChimp

Bitly

Monday.com

Job description

As a member of the Digital Marketing team in the Corporate Communications & Experience Department, serves as the lead for various digital communication platforms for the organization, including but not limited to email marketing, e-newsletters, SMS, phone call campaigns, public websites, and secure sites. Coordinates the planning, development, implementation, and evaluation of three newsletters and ad hoc deployments. Curates pertinent information and turns it into consumer-friendly, easy-to-understand content that engages the target audience and increases metrics. Continuously maintains email marketing scheduling and content and improves other content to effectively communicate services with customers. Works with the Digital Marketing Manager to develop campaigns for SMS and phone calls. Writes scripts that support external department programs, marketing campaigns, and business efforts. Analyzes, measures, reports, and optimizes digital content performance and proactively identifies and recommends improvements.

EDUCATION/EXPERIENCE

Bachelor’s degree in communications, public relations, marketing, journalism or related field is required. Five years of communications or content writing experience is required. Ability to work independently and as part of a team; handle multiple projects and effectively manage and set priorities is required. Strong analytical skills, planning skills, and grammar are required. AP Style writing is preferred. Experience in the following platforms a plus: MailChimp, Bitly, and Monday.com.