Digital Marketing Specialist - CFHP

Community First Health Plans; San Antonio (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Community First Health Plans is seeking a Digital Marketing lead within the Corporate Communications & Experience Department. You will oversee digital communication platforms including email marketing, e-newsletters, SMS, phone campaigns, public websites, and secure sites, coordinating three newsletters and ad hoc deployments to engage customers.

You will curate consumer-friendly content, maintain scheduling, analyze performance, and work with the Digital Marketing Manager to develop campaigns

Qualifications

• Bachelor’s degree in communications, public relations, marketing, journalism or related field is required.
• Five years of communications or content writing experience is required.
• AP Style writing is preferred. Experience with multiple platforms and managing projects is expected.

Responsibilities

• Lead for digital communication platforms including email marketing, e-newsletters, SMS, phone call campaigns, public websites, and secure sites.
• Coordinates planning, development, implementation, and evaluation of newsletters and ad hoc deployments.
• Curates information into consumer-friendly content to engage the target audience and improve metrics.
• Analyzes, measures, reports, and optimizes digital content performance and identifies improvements.

Skills

Analytical skills

Planning skills

Grammar

Teamwork

Independent work

Education

Bachelor's degree in communications or related field

Tools

MailChimp

Bitly

Monday.com

Job description

POSITION SUMMARY/RESPONSIBILITIES

As a member of the Digital Marketing team in the Corporate Communications & Experience Department, serves as the lead for various digital communication platforms for the organization, including but not limited to email marketing, e-newsletters, SMS, phone call campaigns, public websites, and secure sites. Coordinates the planning, development, implementation, and evaluation of three newsletters and ad hoc deployments. Curates pertinent information and turns it into consumer-friendly, easy-to-understand content that engages the target audience and increases metrics. Continuously maintains email marketing scheduling and content and improves other content to effectively communicate services with customers. Works with the Digital Marketing Manager to develop campaigns for SMS and phone calls. Writes scripts that support external department programs, marketing campaigns, and business efforts. Analyzes, measures, reports, and optimizes digital content performance and proactively identifies and recommends improvements.

EDUCATION/EXPERIENCE

Bachelor’s degree in communications, public relations, marketing, journalism or related field is required. Five years of communications or content writing experience is required. Ability to work independently and as part of a team; handle multiple projects and effectively manage and set priorities is required. Strong analytical skills, planning skills, and grammar are required. AP Style writing is preferred. Experience in the following platforms a plus: MailChimp, Bitly, and Monday.com.