Digital Marketing & Web Experience Lead

University of Texas; Austin, Northern (TX, KY); Hybrid; USD 63,000 - 77,000; Full time

Job summary

University of Texas at Austin is seeking a Digital Marketing Coordinator to own and continually improve the college's digital channels, including WordPress multisite, email campaigns and analytics. The role combines strategic thinking with hands-on execution in HTML/CSS and Eloqua, focusing on audience experiences across web and email.

The position requires five years of experience in email and website management for marketing and communications, a CMS background, and strong knowledge of

Qualifications

• Bachelor's degree in a related field.
• Five years of experience in email and website management for marketing and communications.
• Experience managing and improving websites in a CMS, including landing pages and audience-focused content.
• Working knowledge of HTML/CSS and ability to troubleshoot basic front-end issues.
• Experience with email marketing, including segmentation, QA and distribution.
• Ability to use analytics, SEO, accessibility and UX best practices to improve digital performance.

Responsibilities

• Web Experience, Governance and Continuous Improvement: Own and improve WordPress multisite experience; create/edit webpages and ensure content is audience-focused and accessible.
• Email Marketing and Digital Campaign Execution: Manage email marketing program, templates, QA, testing, scheduling and distribution.
• Analytics, Testing and Audience Optimization: Monitor and analyze web and email performance; translate data into recommendations.
• SEO, Accessibility and Digital Content Optimization: Apply best practices to digital properties; improve content and metadata.
• Digital Innovation and Technical Implementation: Implement front-end improvements with HTML/CSS; explore plugins and integrations.

Skills

HTML/CSS

CMS management

Email marketing

Analytics

SEO/UX best practices

Content strategy

Education

Bachelor's degree in related field

Tools

WordPress

Multisite

Eloqua

GA4

Google Tag Manager

Job description

University of Texas at Austin is seeking a Digital Marketing Coordinator to own and continually improve the college's digital channels, including WordPress multisite, email campaigns and analytics. The role combines strategic thinking with hands-on execution in HTML/CSS and Eloqua, focusing on audience experiences across web and email.

The position requires five years of experience in email and website management for marketing and communications, a CMS background, and strong knowledge of