Digital Marketing Lead & Content Strategist

Community First Health Plans

San Antonio (TX)

On-site

USD 90,000 - 120,000

Full time

14 days+

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Job summary

Community First Health Plans is seeking a Digital Marketing lead within the Corporate Communications & Experience Department. You will oversee digital communication platforms including email marketing, e-newsletters, SMS, phone campaigns, public websites, and secure sites, coordinating three newsletters and ad hoc deployments to engage customers.

You will curate consumer-friendly content, maintain scheduling, analyze performance, and work with the Digital Marketing Manager to develop campaigns

Qualifications

Bachelor’s degree in communications, public relations, marketing, journalism or related field is required.
Five years of communications or content writing experience is required.
AP Style writing is preferred. Experience with multiple platforms and managing projects is expected.

Responsibilities

Lead for digital communication platforms including email marketing, e-newsletters, SMS, phone call campaigns, public websites, and secure sites.
Coordinates planning, development, implementation, and evaluation of newsletters and ad hoc deployments.
Curates information into consumer-friendly content to engage the target audience and improve metrics.
Analyzes, measures, reports, and optimizes digital content performance and identifies improvements.