Data-Driven Email Marketing Coordinator

Nashville Public Radio; Virginia Beach (VA); On-site; USD 45,000 - 50,000; Full time

Job summary

Regent University is seeking an Email Marketing Coordinator to drive email and SMS content and manage end-to-end campaigns, aligning with brand and enrollment goals.

Reporting to the Digital Communications Manager, you will build audience segments, oversee calendars, and collaborate with marketing, enrollment, and creative teams to optimize performance and ensure consistency with Brand Guidelines.

Qualifications

• A bachelor's degree in a related field, or an equivalent combination of formal education and directly related experience is required
• Demonstrated experience with data measurement to create engaging online content experience with digital marketing platforms
• Familiarity with inbound marketing tactics and lead generation
• Proficient writing skills

Responsibilities

• Gather and/or develop creative assets and testing email templates to ensure clean rendering across email clients
• Build audience segments and backend set-up in email platforms, seeking campaign approvals, and deploying approved emails
• Support event and newsletter email drops/campaigns independently or with little oversight
• Know deadlines and other key dates, as well as understanding campaign goals/business needs
• Help to manage and maintain Email Marketing Master Calendar to avoid audience overlap and provide campaign development status updates that may affect drop schedules
• Work in email platforms like Salesforce and MailChimp - and others as needed
• Understand data structure and list segmentation within the email marketing platform (Salesforce)
• Know and actively using Brand Guidelines and available resources and templates, helping to develop new components as appropriate
• Be aware of larger Marketing initiatives and taking a holistic approach to campaign management, ensuring a close alignment with overall Marketing efforts
• Measure effectiveness of email campaigns and preparing comprehensive reports and analysis. Presenting data to key stakeholders and proposing future campaign optimizations, as appropriate

Skills

Bachelor's degree

Data measurement

Inbound marketing

Proficient writing

Education

Bachelor's degree in related field

Tools

Microsoft Office

Job description

Regent University is seeking an Email Marketing Coordinator to drive email and SMS content and manage end-to-end campaigns, aligning with brand and enrollment goals.

Reporting to the Digital Communications Manager, you will build audience segments, oversee calendars, and collaborate with marketing, enrollment, and creative teams to optimize performance and ensure consistency with Brand Guidelines.