Email Marketing Campaigns Specialist

Regent University; Virginia Beach (VA); On-site; USD 45,000 - 50,000; Full time

Benefits offered by this job

Health insurance

Life insurance

Disability insurance

Tuition incentives

Retirement plans

Time off

Job summary

Regent University in Virginia Beach seeks an Email Marketing Coordinator to drive email and SMS campaigns, manage content development, and support enrollment objectives. This role reports to the Digital Communications Manager and collaborates with creative, strategy, and enrollment teams to execute end-to-end communications.

Responsibilities include asset gathering, audience segmentation in Salesforce/MailChimp, scheduling drops, measuring campaign performance, and presenting insights to

Qualifications

• A bachelor’s degree in a related field, or an equivalent combination of formal education and directly related experience is required
• Demonstrated experience with data measurement to create engaging online content experience with digital marketing platforms
• Familiarity with inbound marketing tactics and lead generation
• Proficient writing skills

Responsibilities

• Gather and/or develop creative assets and testing email templates to ensure clean rendering across email clients
• Build audience segments and backend set-up in email platforms, seeking campaign approvals, and deploying approved emails
• Support event and newsletter email drops/campaigns independently or with little oversight
• Know deadlines and other key dates, as well as understanding campaign goals/business needs
• Help to manage and maintain Email Marketing Master Calendar to avoid audience overlap and provide campaign development status updates that may affect drop schedules
• Work in email platforms like Salesforce and MailChimp - and others as needed
• Understand data structure and list segmentation within the email marketing platform (Salesforce)
• Know and actively using Brand Guidelines and available resources and templates, helping to develop new components as appropriate
• Be aware of larger Marketing initiatives and taking a holistic approach to campaign management, ensuring a close alignment with overall Marketing efforts
• Measure effectiveness of email campaigns and preparing comprehensive reports and analysis. Presenting data to key stakeholders and proposing future campaign optimizations, as appropriate

Skills

Data measurement

Inbound marketing

Lead generation

Proficient writing

Education

Bachelor's degree in related field

Tools

Salesforce

MailChimp

Job description

Regent University in Virginia Beach seeks an Email Marketing Coordinator to drive email and SMS campaigns, manage content development, and support enrollment objectives. This role reports to the Digital Communications Manager and collaborates with creative, strategy, and enrollment teams to execute end-to-end communications.

Responsibilities include asset gathering, audience segmentation in Salesforce/MailChimp, scheduling drops, measuring campaign performance, and presenting insights to