Email Marketing Specialist

Interdent Corporation Service; El Segundo (CA); On-site; USD 65,000 - 105,000; Full time

Job summary

Interdent Corporation Service is seeking a dedicated marketing professional to enhance email communications and audience engagement from our El Segundo office. The role focuses on developing and optimizing email campaigns, analyzing performance data, and delivering targeted messaging through segmentation and testing.

Ideal candidates bring hands-on experience with email marketing platforms, strong copywriting, and familiarity with HTML/CSS for emails, plus the ability to manage multiple projects

Qualifications

• Proven experience in email marketing or a similar role.
• Strong knowledge of email marketing platforms and analytics tools.
• Excellent written communication skills with attention to detail.
• Ability to work independently and manage multiple projects simultaneously.
• Familiarity with A/B testing methodologies and techniques.

Responsibilities

• Develop and execute email marketing campaigns to drive engagement and conversions.
• Analyse campaign performance metrics and provide insights for continuous improvement.
• Segment email lists based on user behaviour and preferences for targeted messaging.
• Collaborate with the content team to create compelling email copy and design.
• Ensure compliance with email marketing regulations and best practices.

Skills

Email marketing

Campaign analysis

Segmentation

Copywriting

HTML/CSS for emails

A/B testing

Independent work

Tools

Marketing analytics tools

CRM/ESP platforms

Job description

Overview

We are seeking a dedicated and creative individual to join our marketing team. This position is vital for enhancing our email communication strategies and engaging our audience effectively. The ideal candidate will possess a strong understanding of email marketing best practices and demonstrate a passion for driving results through innovative campaigns.

Key Responsibilities

• Develop and execute email marketing campaigns to drive engagement and conversions.
• Analyse campaign performance metrics and provide insights for continuous improvement.
• Segment email lists based on user behaviour and preferences for targeted messaging.
• Collaborate with the content team to create compelling email copy and design.
• Ensure compliance with email marketing regulations and best practices.

Requirements

• Proven experience in email marketing or a similar role.
• Strong knowledge of email marketing platforms and analytics tools.
• Excellent written communication skills with attention to detail.
• Ability to work independently and manage multiple projects simultaneously.
• Familiarity with A/B testing methodologies and techniques.

Nice to have

• Experience with HTML and CSS for email design.
• Knowledge of marketing automation tools.
• Understanding of SEO principles.