Digital Lead Conversion Specialist

Stivers Automotive Group; Georgia; On-site; USD 36,000 - 60,000; Full time

Job summary

Stivers Automotive Group in Georgia is seeking a results-oriented BDC/Internet Sales Associate to convert online leads into showroom appointments through professional communication, proactive follow-up, and consultative selling techniques.

You will manage inbound inquiries via phone, email, and text, qualify prospects, and schedule dealership appointments in a CRM-driven environment. The role is on-site, full-time, with schedule flexibility including evenings or weekends based on dealer hours.

Qualifications

• High school diploma or GED required; associate's or bachelor's degree preferred
• Minimum 1-2 years of experience in a BDC, call center, automotive sales, or customer-facing sales role
• Demonstrated excellence in telephone communication, including outbound cold calling and inbound lead handling
• Proficiency with a dealership or enterprise CRM platform (e.g., VinSolutions, DealerSocket, Reynolds & Reynolds, Salesforce, or equivalent)
• Strong written communication skills for professional email and text correspondence
• Ability to multitask, prioritize, and perform in a fast-paced, metrics-driven environment
• Self-motivated with a results-oriented mindset and a commitment to hitting appointment and conversion targets

Responsibilities

• Monitor and promptly respond to all internet leads received through the dealership website, third-party automotive portals, and digital marketing channels
• Contact prospective customers via phone, email, and text within established response-time benchmarks to maximize engagement
• Qualify leads, identify customer needs, and schedule in-store appointments for the sales team
• Follow up consistently with unconverted leads using structured multi-touch cadences to maximize pipeline conversion
• Track all lead activity, contact attempts, and appointment outcomes accurately in the CRM system
• Deliver professional, enthusiastic, and consultative outbound and inbound calls in a high-volume environment
• Communicate vehicle availability, pricing, promotions, and financing options clearly and persuasively
• Overcome objections confidently while maintaining a customer-first approach
• Represent the dealership brand professionally across all communication channels
• Maintain accurate and up-to-date customer records, lead statuses, and activity logs within the dealership CRM platform
• Generate and review lead performance reports to identify trends, gaps, and improvement opportunities
• Collaborate with the Sales Manager and marketing team to refine lead-handling processes and scripts
• Ensure compliance with all data privacy and consumer contact regulations (e.g., TCPA, CAN-SPAM)

Skills

Phone communication

CRM proficiency

Lead qualification

Multitasking

Written communication

Education

High school diploma or GED

Associate's or Bachelor's degree preferred

Tools

VinSolutions

DealerSocket

Reynolds & Reynolds

Salesforce

Job description

Stivers Automotive Group in Georgia is seeking a results-oriented BDC/Internet Sales Associate to convert online leads into showroom appointments through professional communication, proactive follow-up, and consultative selling techniques.

You will manage inbound inquiries via phone, email, and text, qualify prospects, and schedule dealership appointments in a CRM-driven environment. The role is on-site, full-time, with schedule flexibility including evenings or weekends based on dealer hours.