Online Lead Conversion Specialist

DRB Homes; Atlanta (GA); On-site; USD 50,000 - 70,000; Full time

Job summary

DRB Homes is seeking a proactive Lead Intake Specialist in the Atlanta division. You will follow up internet leads, schedule in-person appointments at communities, and coordinate digital marketing efforts to ensure accurate online information.

You will provide detailed lead information to the sales team, assist with referrals to lenders, and maintain CRM records. This role emphasizes customer service, organization, and strong communication across channels.

Qualifications

• Excellent oral and written skills, including email, phone and text.
• Punctual
• Professional appearance
• Excellent presentation skills
• Demonstrated problem solving and negotiation skills
• Well organized and highly self-directed
• Strong interpersonal skills, customer service driven
• Displays a friendly, enthusiastic, approachable manner
• Proficient in Excel, Outlook and Word

Responsibilities

• Meet or exceed monthly conversion targets.
• Provide excellent customer service.
• Respond to inquiries via email, phone, text and mail as appropriate.
• Assess lead needs to determine appropriate community and product.
• Schedule appointments for leads at appropriate communities.
• Provide information regarding community and surrounding area.
• Transfer lead information to Sales Team for follow-up.
• Refer lenders and other resources as needed.
• Communicate appointment details with driving directions and contact info.
• Audit division and community web pages; submit website changes to marketing.
• Maintain knowledge of DRB practices and products.
• Oversee electronic marketing efforts including eblasts to leads and agents.
• Follow up after appointments to close the loop and plan next steps.
• Share lead information with Sales Team to improve conversions.
• Attend and participate in sales meetings; maintain tracking records.
• Enter all pertinent information into CRM; visit communities regularly for updates.
• Manage inbound calls as directed by leadership.
• Perform other duties as assigned by management.

Skills

Communication skills

Punctuality

Professional appearance

Presentation skills

Problem solving

Organized

Interpersonal skills

Customer service

Friendly demeanor

Excel/Outlook/Word

Education

Associate degree/5 years home sales

New home sales experience preferred

Electronic marketing experience preferred

Licensure where required

Tools

Excel

Outlook

Word

Job description

DRB Homes is seeking a proactive Lead Intake Specialist in the Atlanta division. You will follow up internet leads, schedule in-person appointments at communities, and coordinate digital marketing efforts to ensure accurate online information.

You will provide detailed lead information to the sales team, assist with referrals to lenders, and maintain CRM records. This role emphasizes customer service, organization, and strong communication across channels.