Digital Growth & Strategy Account Manager

Wtvo-Tv/WQRF-Tv; Rockford (IL); On-site; USD 40,000 - 50,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

401(k) with company matching

Life insurance

Paid Parental Leave

Job summary

Wtvo-Tv/WQRF-Tv in Rockford, IL seeks a Strategic Account Manager to drive digital revenue growth and advertiser retention. You will lead consultative strategies, align campaigns with advertiser objectives, and partner with Account Executives from prospecting through renewal.

As the station’s digital subject matter expert, you will translate performance data into actionable insights, educate teams on trends, and identify upsell opportunities.

Qualifications

• 3+ years of experience in digital marketing, media sales, strategic account management, advertising strategy, or consultative selling.
• Strong knowledge of digital advertising, audience targeting, analytics, attribution, and performance marketing.
• Proven ability to develop and present strategies that drive revenue and business results.
• Strong analytical, sales, communication, presentation, and relationship‑building skills.

Responsibilities

• Develop consultative strategies aligned with advertiser objectives, audiences, and success measures.
• Identify renewal, upsell, and cross-sell opportunities that increase recurring revenue and client value.
• Support station digital revenue and budget attainment.
• Serve as the station’s expert on digital advertising, audience solutions, analytics, attribution, and emerging technologies.
• Translate complex capabilities and performance data into clear business recommendations.
• Educate clients and sales teams on trends, best practices, and growth opportunities.
• Partner with Account Executives from prospecting through renewal while maintaining clear account ownership.
• Conduct research and account planning to develop client-specific strategies.
• Participate in discovery meetings, presentations, and business reviews as the digital strategy expert.
• Support proposals, audience recommendations, and integrated marketing solutions.
• Analyze campaign results and convert findings into actionable insights.
• Lead performance reviews that demonstrate ROI and recommend next steps.
• Identify performance risks and opportunities that improve retention and account growth.
• Collaborate with sales, research, ad operations, and digital services to provide a consistent client experience.
• Coach sales teams on digital solutions, consultative selling, and effective use of insights.
• Share market intelligence and success stories that strengthen digital selling.

Skills

Digital marketing

Media sales

Strategic account management

Consultative selling

Analytics

CRM & reporting platforms

CRM systems

Analytics platforms

Tools

CRM systems

Analytics platforms

Job description

Wtvo-Tv/WQRF-Tv in Rockford, IL seeks a Strategic Account Manager to drive digital revenue growth and advertiser retention. You will lead consultative strategies, align campaigns with advertiser objectives, and partner with Account Executives from prospecting through renewal.

As the station’s digital subject matter expert, you will translate performance data into actionable insights, educate teams on trends, and identify upsell opportunities.