Digital Growth Analyst — Optimize End-to-End Sales

ING Hubs B.V. Turkiye; United States; Remote; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Life insurance

Flexible remuneration

Free company shuttle

Gym access

Pension plan after 1 month

Job summary

ING is seeking a Digital Sales Growth Analyst to drive digital sales objectives across the customer journey. You will leverage data, insights and experimentation to identify opportunities that improve conversion and align with stakeholders globally.

You will translate analyses into clear recommendations, maintain data tracking, and evolve dashboards and reports using Adobe Analytics and Adobe Target. Strong SQL, Power BI and Excel skills are essential, with 2+ years of experience and fluent

Qualifications

• Master or bachelor’s degree with a minimum of 2 years of experience.
• Customer-focused and results-oriented mindset.
• Strong analytical, digital and strategic thinking skills.
• Knowledge of SQL and data analysis techniques, with the ability to work with multiple data sources to generate insights and support decision-making.
• Ability to analyse customer behaviour, digital journeys, conversion funnels and commercial performance through data-driven analysis.
• Curiosity and willingness to investigate business problems, identify root causes and contribute to actionable recommendations.
• Knowledge of digital analytics and experimentation tools (Adobe Analytics, Customer Journey Analytics, Adobe Target).
• Experience with reporting and data visualization tools (Power BI or similar).
• Advanced knowledge of Excel and PowerPoint.
• Great organizational, oral and written communication skills.
• Passion for innovation and market trends.
• Autonomy and proactive work style.
• Strong problem-solving mindset.
• Team player with stakeholder collaboration.
• Very good English skills.
• Ability to work in an international environment.

Responsibilities

• Contribute to Digital Sales by understanding end-to-end customer journeys and identifying touchpoint improvements.
• Analyze customer, campaign, and sales performance data to identify growth opportunities and optimization recommendations.
• Use SQL and multiple data sources to analyze customer behavior, conversion drivers, and sales performance, translating findings into actionable improvements.
• Translate findings into clear recommendations and communicate insights to stakeholders to support decisions.
• Ensure evolution of the digital data model and data capture tracking; identify and request additional information as needed.
• Advance digital sales reporting and dashboards; enable deeper analyses with Adobe Analytics / Customer Journey Analytics.
• Build end-to-end view of the digital sales funnel and propose journey-wide improvements.
• Understand customer journeys across campaigns and communications.
• Own CRO methodology: hypothesis, test plan, setup, insights; monitor Adobe Target results.
• Define new use cases and personalization opportunities across the customer journey.
• Benchmark and monitor digital journey focus on entry points and lead-to-sale actions.

Skills

SQL

Adobe Analytics

Customer Journey Analytics

Adobe Target

Power BI

Excel

PowerPoint

English

Data visualization

Campaign analysis

Education

Bachelor’s or Master’s degree

Tools

Adobe Target

Adobe Analytics

Power BI

Job description

ING is seeking a Digital Sales Growth Analyst to drive digital sales objectives across the customer journey. You will leverage data, insights and experimentation to identify opportunities that improve conversion and align with stakeholders globally.

You will translate analyses into clear recommendations, maintain data tracking, and evolve dashboards and reports using Adobe Analytics and Adobe Target. Strong SQL, Power BI and Excel skills are essential, with 2+ years of experience and fluent