Digital Analyst

C5i; Minneapolis (MN); Presencial; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

C5i in Minneapolis seeks a data analytics leader to drive actionable insights from digital marketing. You will guide a team of analysts supporting multiple web and mobile product teams and collaborate with senior marketing leaders on strategic initiatives, prioritization, and resourcing.

You will own monthly KPIs and dashboards, develop measurement plans, and evangelize self-service analytics across the business to turn data into strategic recommendations.

Formación

• 2–5 years of digital analytics experience.
• Experience developing meaningful KPIs, SDRs, reporting, insights, and interpreting results.
• Experience with Adobe Analytics and Adobe Customer Journey Analytics.
• Experience leading and coaching employees.
• Ability to present compelling insights to C-suite audiences using MS PowerPoint.
• Strong relationship and communication skills with colleagues and business partners.

Responsabilidades

• Perform online reporting and analysis of digital metrics from multiple sources; manage data collection and synthesis.
• Provide analytics support to customer acquisition, product management, on-site experience, experimentation, and IT teams.
• Develop measurement plans, tagging requirements, and data quality controls for analytics and model validation.
• Lead weekly agile meetings, marketing alignment sessions, and analytics enablement initiatives.
• Own monthly KPIs and dashboards; build processes for best practices in marketing performance.
• Own and optimize one or more analytic tools; maximize their benefits for the team.

Conocimientos

Digital analytics

KPIs & insights

Storytelling with data

C-suite communication

Agile teamwork

Educación

Bachelor's degree in a related field

Herramientas

Adobe Analytics

Adobe Customer Journey Analytics

Python

SQL

Pyspark

AWS/Azure

Descripción del empleo

This person will play a key role within EDAI (Enterprise Data, Analytics, & Insights) to drive tangible business results by providing actionable insights and recommendations through the analysis of digital marketing initiatives. This role will lead a group of analysts supporting several web or mobile app product teams. You will collaborate closely with Senior Director and VP-level marketing leaders on strategic initiatives, prioritization, and resourcing needs.

Key Responsibilities

• Perform online reporting, collection, and analysis of complex digital qualitative and quantitative metrics from multiple sources; administer the site analytic reporting system; manage the collection and synthesis of data from multiple sources. Discover issues, developing trends, or areas to investigate further. Pro-actively identify opportunities to drive tangible business results. Present data in a clear and compelling way to communicate insights, tell a story, and influence strategy.
• Providing digital analytics support to several business stakeholders / teams - customer acquisition, product management, on-site user experience, website experimentation and optimization, project management and IT
• Assist in dataset creation by developing measurement plans, technical requirement documents for tagging. This may include data extraction, derived and dependent variable creation, and data quality control processes for analytics, model development, and validation.
• Manage workload within the team by partnering with analytics department lead and senior marketing leaders. This includes preparing for a series of weekly team agile meetings, bi-weekly marketing alignment meetings, leading analytics self-service and enablement initiatives, and monthly leadership prioritization discussions.
• This role will own the creation and reporting of monthly KPIs and dashboards, as well as perform analysis and build processes that ensure best practices in marketing performance.
• Responsible for one or more analytic tools owned by the analytics team. Be a subject matter expert for those tools and create a strategy for maximizing their benefits and effectiveness.
• Identify opportunities for operational excellence within the team. Some examples include optimizing operational process, clarifying roles and responsibilities, implementation of agile methodologies, standardization across the board, enhancing QA process, identifying opportunities to improve speed to market, self-service enablement for the business, etc.

Required Qualifications

• 2-5 years of relevant experience
• Digital analytics experience developing meaningful KPIs, Solution Design References (SDR), reporting, insights, and interpreting results
• Experience conducting analyses of digital data using Adobe Analytics, Adobe Customer Journey Analytics
• Experience leading and coaching employees
• Ability to share compelling insights using MS PowerPoint to C-suite audiences
• Strong relationship & communication skills working with colleagues and business partners; influencing customers on recommendations.
• Experience with leading enablement, COE, self-service analytics initiatives

Preferred Qualifications

• 3+ years of experience working in a big data environment (AWS, Azure) for data wrangling or analysis
• Experience working with Customer Data Platforms (CDP) such as the Adobe Experience Platform or Adobe Real Time CDP
• Experience coding in Pyspark, Python, SQL
• Ability to work and thrive in collaborative work environment as well as independently to drive results
• Proven track record of driving Analytics into actionable business outcomes
• Experience in financial services with knowledge of products, customers, transaction and interaction data, including source systems
• Demonstrated understanding of statistical analyses methodologies