Director of Digital Insights & CRO Strategy

Optimum; New York (NY); On-site; USD 141,000 - 202,000; Full time

Job summary

Optimum is seeking a Director of Digital Insights & Optimization to lead a team driving digital growth through data-driven insights, experimentation, and CRO across the Optimum digital ecosystem. You will own website analytics, customer journeys, testing strategy, and optimization across acquisition and existing customer experiences.

The role requires deep expertise in digital analytics, Adobe Analytics, A/B/multivariate testing, and cross-functional collaboration with Product, Technology,

Qualifications

• 8+ years of experience in Digital Analytics, CRO, Digital Product Analytics, eCommerce, or related disciplines.
• Proven experience optimizing acquisition funnels, landing pages, checkout experiences, and customer self-service journeys.
• Deep expertise with Adobe Analytics and digital reporting platforms.
• Strong experience with A/B testing, multivariate testing, experimentation methodologies, and attribution frameworks.
• Demonstrated success building business cases, forecasts, and ROI models to support prioritization decisions.
• Experience partnering closely with Product and Technology teams in an agile development environment.
• Advanced analytical capabilities with the ability to synthesize large datasets into actionable insights.
• Strong understanding of customer segmentation, digital marketing performance, and eCommerce KPIs.

Responsibilities

• Own the A/B testing and experimentation roadmap across acquisition funnels, landing pages, checkout flows, and self-service journeys — from framework to execution and results.
• Drive measurable improvement in conversion, revenue, and engagement metrics based on customer behavior and ROI.
• Set testing and measurement best practices across the Digital Commerce org.
• Serve as the organization’s expert on digital analytics, customer behavior, and conversion funnel performance.
• Develop proactive insights that identify opportunities, risks, and emerging trends across digital properties.
• Own Adobe Analytics strategy and governance, including dashboards with real-time visibility into acquisition, conversion, retention, and feature performance.
• Turn complex, multi-source data into executive-ready insights and recommendations.
• Build measurement frameworks and automated alerting for new launches and website changes.

Skills

Digital Analytics

CRO

eCommerce KPIs

A/B testing

Forecasting/ROI models

Stakeholder management

Agile collaboration

Tools

Adobe Analytics

Adobe Experience Cloud

Job description

Optimum is seeking a Director of Digital Insights & Optimization to lead a team driving digital growth through data-driven insights, experimentation, and CRO across the Optimum digital ecosystem. You will own website analytics, customer journeys, testing strategy, and optimization across acquisition and existing customer experiences.

The role requires deep expertise in digital analytics, Adobe Analytics, A/B/multivariate testing, and cross-functional collaboration with Product, Technology,