Conversion & Digital Optimization Analyst

Sunbelt Rentals; Fort Mill (SC); On-site; USD 65,000 - 89,000; Full time

Benefits offered by this job

Health, Dental and Vision plans

401(k) Match

Volunteer time off

Disability insurance

Job summary

Sunbelt Rentals seeks an Optimization Analyst to support digital conversion performance through hands-on experimentation and data collection. You will run A/B tests in Adobe Target, tune Coveo search, and monitor KPIs while collaborating with Product and Engineering to tag and measure new features.

You will analyze user behavior with GA4 and ContentSquare, maintain dashboards in Power BI and Looker Studio, and keep the backlog organized.

Qualifications

• 1–3 years of hands-on experience in Digital Analytics (GA4, Google Ads, Looker Studio).
• Experience with experimentation tools and data visualization.
• Ability to clearly explain what happened in the data and meet reporting deadlines.

Responsibilities

• Support A/B and multivariate tests in Adobe Target, including QA and monitoring.
• Use Google Analytics and ContentSquare for friction point analysis and ideation.
• Update Power BI and Looker Studio dashboards to track conversion KPIs and test impact.

Skills

Digital analytics

Data interpretation

Communication

Education

Bachelor's degree in economics, statistics, data science, business

Tools

Adobe Target

SQL

Power BI

Job description

Sunbelt Rentals seeks an Optimization Analyst to support digital conversion performance through hands-on experimentation and data collection. You will run A/B tests in Adobe Target, tune Coveo search, and monitor KPIs while collaborating with Product and Engineering to tag and measure new features.

You will analyze user behavior with GA4 and ContentSquare, maintain dashboards in Power BI and Looker Studio, and keep the backlog organized.