Sr. Analyst Lead

Tata Consultancy Services; United States; On-site; USD 100,000 - 130,000; Full time

Job summary

Tata Consultancy Services is seeking an experienced Marketing Analyst with over 9 years in digital marketing for online retail. The role includes leading analysis of marketing performance using Customer Journey Analytics (CJA) and Adobe tools, defining KPIs, and collaborating with stakeholders to drive engagement and conversion.

Strong candidates will demonstrate thought leadership and a proactive approach in a fast-paced environment, backed by hands-on expertise in statistical analysis and data modelling, supporting actionable insights.

Qualifications

• 9+ years of experience as a Marketing Analyst with a strong background in digital marketing for online retail.
• Hands-on expertise in Customer Journey Analytics (CJA) and advanced statistical analysis.
• Demonstrated thought leadership and proactive approach in a fast-paced, agile environment.

Responsibilities

• Lead end-to-end analysis of digital marketing performance using CJA and Adobe tools.
• Define KPIs and measurement frameworks aligned with business objectives.
• Perform exploratory data analysis to identify trends and optimization opportunities.
• Collaborate with stakeholders to support decision-making through data insights.

Skills

Customer Journey Analytics (CJA)

Advanced statistical analysis

Collaboration with business stakeholders

Digital marketing expertise

Data storytelling

Performance tuning and monitoring

Clickstream data analysis

Tools

Adobe Analytics

Adobe Target

Microsoft fabric data agents

Azure AI Services

PySpark

Job description

Overview

We are seeking an experienced Marketing Analyst (9+ years) with a strong background in digital marketing for online retail. The ideal candidate will have hands-on expertise in Customer Journey Analytics (CJA), advanced statistical analysis, and a proven ability to collaborate with business stakeholders to define KPIs, analyze customer journeys, and provide actionable recommendations to drive engagement and conversion. The candidate must demonstrate thought leadership, curiosity, and a proactive approach to innovation and problem-solving in a fast-paced, agile environment.

Responsibilities

• Lead end-to-end analysis of digital marketing and experimentation performance using Customer Journey Analytics (CJA) and Adobe tools to drive actionable business insights.
• Define and refine KPIs, measurement frameworks, and conversion funnels, ensuring alignment with business objectives and stakeholder expectations.
• Perform exploratory data analysis (EDA) to identify trends, anomalies, and optimization opportunities across web and app customer journeys.
• Generate and present insight-driven recommendations to improve engagement, conversion, and overall digital experience.
• Collaborate with business stakeholders, product teams, and experimentation teams to support decision-making through data-backed insights.
• Develop, maintain, and optimize dashboards and reporting solutions to track marketing performance and experimentation outcomes.
• Ensure data accuracy and consistency across platforms (CJA, Adobe Target, reporting tools) through validation and reconciliation.
• Support experimentation analysis (A/B testing) by measuring results, interpreting outcomes, and providing actionable learnings.
• Lead or mentor team members in analytics best practices, data storytelling, and insights generation.
• Drive continuous improvement by identifying gaps in tracking, reporting, and measurement frameworks and recommending enhancements.

Qualifications

• 9+ years of experience as a Marketing Analyst with a strong background in digital marketing for online retail.
• Hands-on expertise in Customer Journey Analytics (CJA), advanced statistical analysis, and a proven ability to collaborate with business stakeholders to define KPIs, analyze customer journeys, and provide actionable recommendations to drive engagement and conversion.
• Demonstrated thought leadership, curiosity, and a proactive approach to innovation and problem-solving in a fast-paced, agile environment.
• Core competencies include: Data Concepts & Data Modelling; Digital : Big Data Platforms; data pipelines design; Microsoft fabric data agents; Azure AI Services; AI and ML Integration; Analytical and problem solving skills; Performance tuning and monitoring; Digital : PySpark; ecommerce domain knowledge; Digital : Adobe Analytics; Digital : Customer Analytics; Adobe customer journey analytics; clickstream data.