Growth-Focused Digital Optimization Analyst

Sunbelt Rentals, Inc.; Fort Mill (SC); On-site; USD 65,000 - 89,000; Full time

Benefits offered by this job

Health, Dental and Vision plans

401(k) Match

Volunteer time off

Short‑term and long‑term disability

Tuition Reimbursement Options

Employee Assistance Program (EAP)

Length of Service Awards

Job summary

Sunbelt Rentals, Inc. is seeking an Optimization Analyst to support digital conversion performance through hands-on experimentation, data collection, and site improvements for websites and mobile apps.

You will execute A/B tests in Adobe Target, maintain onsite search relevance with Coveo, and identify friction points using Behavioral tools like ContentSquare. You will provide analytical support, monitor test performance, and produce foundational reports to improve customer journeys and drive

Qualifications

• Bachelor’s degree in economics, statistics, data science, business, or related field; master’s degree a plus.
• 1–3 years hands-on experience in Digital Analytics (GA4, Google Ads, and Looker Studio).
• Functional knowledge of Adobe Target or other experimentation tools.

Responsibilities

• Analytical Support & Tool Management: Provide day-to-day analysis and tactical support using the search tech stack.
• Experimentation Support: Execute A/B and multivariate tests in Adobe Target, including basic configuration, QA, and daily monitoring of active tests.
• Behavioral Analysis: Use Google Analytics and ContentSquare to identify friction points, heatmaps, and error patterns to inform new test ideas.
• Search Maintenance: Perform routine tuning and configuration of onsite search through Coveo, including adjusting relevance models and monitoring search-driven conversion.
• Reporting & Dashboards: Update Power BI and Looker Studio dashboards to track conversion KPIs; provide monthly reports on test impact and site health.
• Monitoring & Alerts: Monitor key metrics—conversion rate, cart abandonment, and error rates—and elevate performance anomalies to the technical team.
• Collaboration: Partner with Product and Engineering to ensure proper tagging and measurement for new feature releases.
• Backlog Maintenance: Keep the optimization backlog organized, with data-driven hypotheses.

Skills

GA4

Looker Studio

Adobe Target

Google Ads

SQL

PowerBI

Education

Bachelor’s degree in economics, statistics, data science, business, or related field

Master’s degree preferred

Tools

Coveo

ContentSquare

Google Analytics

Job description

Sunbelt Rentals, Inc. is seeking an Optimization Analyst to support digital conversion performance through hands-on experimentation, data collection, and site improvements for websites and mobile apps.

You will execute A/B tests in Adobe Target, maintain onsite search relevance with Coveo, and identify friction points using Behavioral tools like ContentSquare. You will provide analytical support, monitor test performance, and produce foundational reports to improve customer journeys and drive