Marketing Analytics & Insights Specialist

Power Digital Marketing; United States; Remote; USD 21,000 - 30,000; Full time

Job summary

Power Digital Marketing is seeking a data analytics professional to translate marketing data into actionable insights for client growth. You will build automated reports for eComm, B2B, and B2C, using platforms like Meta, Google Ads, and Google Analytics to drive strategic recommendations.

You will craft weekly, monthly, and quarterly decks, emphasize data storytelling, and leverage tools such as Looker, Tableau, Power BI, and Google Data Studio to visualize results clearly.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Analytics, or a related field.
• 2+ years of experience in marketing analytics or digital marketing.
• Strong understanding of digital marketing metrics, campaign structures, and customer journey.
• Familiarity with major digital marketing platforms (Meta, Google Ads, Google Analytics, etc.).
• Advanced Excel/Google Sheets skills for data manipulation and analysis.
• Experience with data visualization tools such as Looker, Tableau, PowerBI, or Google Data Studio.
• Understanding of statistical concepts like regression modeling, test/control analysis, etc.
• Experience creating performance presentations and conveying data narratives.
• Ability to work independently and as part of a team.
• Strong attention to detail and analytical thinking.
• Self-motivated and able to work under pressure and meet deadlines.

Responsibilities

• Build and maintain automated reports for eComm, B2B, and B2C with performance metrics across all marketing channels based on client needs and our recommendations.
• Access and analyze data directly from marketing platforms (Meta Business Manager, Google Ads, Google Analytics, etc.) to identify meaningful performance insights.
• Create and update weekly, monthly, and quarterly performance decks with a focus on data storytelling and actionable recommendations.
• Conduct deep dive analyses to uncover optimization opportunities and answer specific business questions.
• Transform complex data into clear, concise visualizations that effectively communicate performance to clients and internal stakeholders.
• Utilize Google Sheets and other tools for sophisticated data manipulation and analysis.
• Simplify and present findings eloquently with a focus on connecting data to business outcomes.
• Employ AI technologies to enhance reporting capabilities and generate deeper insights.
• Utilize and leverage Power Digital's Nova ecosystem to enhance reporting capabilities.

Skills

Data storytelling

Marketing channel expertise

Client communication

Reporting proficiency

Analytical thinking

Attention to detail

Education

Bachelor's degree in Marketing, Business Administration, Analytics

Tools

Looker

Tableau

Power BI

Google Data Studio

Excel/Google Sheets

Job description

Power Digital Marketing is seeking a data analytics professional to translate marketing data into actionable insights for client growth. You will build automated reports for eComm, B2B, and B2C, using platforms like Meta, Google Ads, and Google Analytics to drive strategic recommendations.

You will craft weekly, monthly, and quarterly decks, emphasize data storytelling, and leverage tools such as Looker, Tableau, Power BI, and Google Data Studio to visualize results clearly.