Digital Gaming Marketing Manager (Licensing & Campaigns)

Mattel, Inc.; El Segundo (CA); Hybrid; USD 112,000 - 140,000; Full time

Job summary

Mattel, Inc. in El Segundo is seeking an Associate Marketing Manager for the Digital Gaming team to help shape brand and product marketing across licensed titles.

You will work with licensees and internal partners to deliver world-class campaigns and ensure alignment of product development with marketing programs. This role requires passion for digital games, strong communication, and the ability to manage multiple projects in a fast-paced environment.

Qualifications

• 2+ years of marketing experience in the gaming industry.
• Experience driving successful campaigns for well-known brands.
• Strong time management, planning and project execution skills.
• Excellent written and verbal communication.

Responsibilities

• Review marketing materials and lead go-to-market reviews.
• Collaborate with production, PR, Brand, Franchise and Legal.
• Leverage Mattel channels to maximize program visibility.
• Develop innovative, high-quality marketing campaigns aligned with franchises.
• Monitor industry trends and identify business opportunities.
• Analyze campaign performance with licensees to optimize.
• Present updates to Digital Games, Product, Retail, and Franchise teams.

Skills

Gaming marketing

Campaign management

Time management

Interpersonal skills

Brand management

PowerPoint

Project management

Communication skills

Multitasking

Passion for games

Tools

Outlook

Word

Excel

Job description

Mattel, Inc. in El Segundo is seeking an Associate Marketing Manager for the Digital Gaming team to help shape brand and product marketing across licensed titles.

You will work with licensees and internal partners to deliver world-class campaigns and ensure alignment of product development with marketing programs. This role requires passion for digital games, strong communication, and the ability to manage multiple projects in a fast-paced environment.