Associate Marketing Manager, Digital Gaming & Licensing

Mattel; El Segundo (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

Mattel in El Segundo, CA is seeking an Associate Marketing Manager for Digital Gaming to support brand and product marketing strategy across licensed titles. You will collaborate with licensees and internal partners to deliver world-class campaigns and align product development with marketing programs.

You will work with production, PR, Brand, Franchise, and Legal to ensure plans are executed smoothly and campaigns drive performance across Mattel’s global brands.

Qualifications

• 2+ years of experience in marketing within the gaming industry.
• Experience in driving successful marketing campaigns for well-known brands.
• Strong time management, planning and project execution skills.
• Strong interpersonal skills with the ability to build solid collaborative relationships.
• Understanding of brand management, product marketing, channel marketing, user acquisition and social media.

Responsibilities

• Ensure digital games reflect the best of Mattel's brands and meet performance targets by reviewing marketing materials and leading the go-to-market review process.
• Partner with cross-functional teams (Production, PR, Brand, Franchise, Legal) to align plans and manage feedback on marketing materials.
• Leverage Mattel channels to maximize support and visibility of digital gaming initiatives.
• Develop innovative, high-quality campaigns aligned with franchise priorities and initiatives.
• Stay informed on industry trends, competitive market, and opportunities.
• Analyze campaign performance with licensees to identify optimization areas.
• Present marketing updates to broader Digital Games, Product, Retail, and Franchise Teams.

Skills

Gaming industry marketing

Campaign management

Cross-functional collaboration

Brand management

Presentation skills

Tools

PowerPoint

Outlook

Word

Excel

Job description

Mattel in El Segundo, CA is seeking an Associate Marketing Manager for Digital Gaming to support brand and product marketing strategy across licensed titles. You will collaborate with licensees and internal partners to deliver world-class campaigns and align product development with marketing programs.

You will work with production, PR, Brand, Franchise, and Legal to ensure plans are executed smoothly and campaigns drive performance across Mattel’s global brands.