Associate Marketing Manager - (Mattel Digital Gaming)

Mattel; El Segundo (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

Mattel in El Segundo, CA is seeking an Associate Marketing Manager for Digital Gaming to support brand and product marketing strategy across licensed titles. You will collaborate with licensees and internal partners to deliver world-class campaigns and align product development with marketing programs.

You will work with production, PR, Brand, Franchise, and Legal to ensure plans are executed smoothly and campaigns drive performance across Mattel’s global brands.

Qualifications

• 2+ years of experience in marketing within the gaming industry.
• Experience in driving successful marketing campaigns for well-known brands.
• Strong time management, planning and project execution skills.
• Strong interpersonal skills with the ability to build solid collaborative relationships.
• Understanding of brand management, product marketing, channel marketing, user acquisition and social media.

Responsibilities

• Ensure digital games reflect the best of Mattel's brands and meet performance targets by reviewing marketing materials and leading the go-to-market review process.
• Partner with cross-functional teams (Production, PR, Brand, Franchise, Legal) to align plans and manage feedback on marketing materials.
• Leverage Mattel channels to maximize support and visibility of digital gaming initiatives.
• Develop innovative, high-quality campaigns aligned with franchise priorities and initiatives.
• Stay informed on industry trends, competitive market, and opportunities.
• Analyze campaign performance with licensees to identify optimization areas.
• Present marketing updates to broader Digital Games, Product, Retail, and Franchise Teams.

Skills

Gaming industry marketing

Campaign management

Cross-functional collaboration

Brand management

Presentation skills

Tools

PowerPoint

Outlook

Word

Excel

Job description

CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

The Digital Gaming team’s mission is to expand Mattel's ever-growing IP catalog in the digital gaming space. This includes outbound IP licensing of our brands to 3rd party game developers/publishers and partnering with other companies for co-development. The team is comprised of individuals from various backgrounds to tackle key challenges such as marketing, business development/licensing, UX/UI, and production.The position of Associate Marketing Manager for the Digital Gaming Team reports to the Senior Marketing Manager, Digital Gaming. The team is based in Mattel's offices in El Segundo CA.

The Opportunity:

The Associate Marketing Manager, Digital Gaming will be responsible for supporting the Sr. Marketing Manager on brand and product marketing strategy and tactics on assigned licensed titles across Mattel's global brands by partnering with licensees to help deliver world-class campaigns. You will play a key role in contributing to both the strategic and executional elements of marketing plans including working with internal partners to secure support through Mattel's marketing channels, and working closely with the production team to ensure product development and marketing programs are aligned.

This role is a great fit for anyone who has experience in video games marketing and ideally has worked with well-known brands either in a brand management or licensing role. Ability to manage multiple projects is a must. This role needs to be able to forge internal and external relationships in order to deliver best-in-class marketing programs.

What Your Impact Will Be:

• Ensure digital games reflect the best of Mattel's brands and meet performance targets by reviewing marketing materials, providing guidance or feedback, and leading the review process for go-to-market plans, creative assets and marketing activations with licensees.
• Partner closely with key cross-functional teams (Production, PR, Brand, Franchise, and Legal) to ensure alignment on plans and manage feedback on marketing materials and activities.
• Leverage Mattel marketing channels to maximize support and visibility of digital gaming initiatives
• Ensure innovative, high-quality and performance driven marketing campaigns that align with Mattel's franchise priorities and initiatives
• Maintain knowledge of industry trends, competitive market, and business opportunities
• Ensure continuous improvement by analyzing performance of campaigns with licensees to identify areas of optimization
• Present marketing updates to broader Digital Games, Product. Retail, and Franchise Teams

What We’re Looking For:

• 2+ years of experience in marketing within the gaming industry
• Experience in driving successful marketing campaigns for well-known brands
• Strong time management, planning and project execution skills
• Strong interpersonal skills with the ability to build solid collaborative relationships
• Understanding of brand management, product marketing, channel marketing, user acquisition and social media
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
• Highly organized project manager, detail-oriented with strong follow-up skills
• Excellent written and verbal communication skills
• Resourceful, good work ethic, and works well under pressure across multiple projects