Associate Marketing Manager - (Mattel Digital Gaming)

Mattel, Inc.; El Segundo (CA); Hybrid; USD 112,000 - 140,000; Full time

Job summary

Mattel, Inc. in El Segundo is seeking an Associate Marketing Manager for the Digital Gaming team to help shape brand and product marketing across licensed titles.

You will work with licensees and internal partners to deliver world-class campaigns and ensure alignment of product development with marketing programs. This role requires passion for digital games, strong communication, and the ability to manage multiple projects in a fast-paced environment.

Qualifications

• 2+ years of marketing experience in the gaming industry.
• Experience driving successful campaigns for well-known brands.
• Strong time management, planning and project execution skills.
• Excellent written and verbal communication.

Responsibilities

• Review marketing materials and lead go-to-market reviews.
• Collaborate with production, PR, Brand, Franchise and Legal.
• Leverage Mattel channels to maximize program visibility.
• Develop innovative, high-quality marketing campaigns aligned with franchises.
• Monitor industry trends and identify business opportunities.
• Analyze campaign performance with licensees to optimize.
• Present updates to Digital Games, Product, Retail, and Franchise teams.

Skills

Gaming marketing

Campaign management

Time management

Interpersonal skills

Brand management

PowerPoint

Project management

Communication skills

Multitasking

Passion for games

Tools

Outlook

Word

Excel

Job description

CREATIVITY IS OUR SUPERPOWER.

It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

The Digital Gaming team’s mission is to expand Mattel’s ever-growing IP catalog in the digital gaming space. This includes outbound IP licensing of our brands to 3rd party game developers/publishers and partnering with other companies for co-development. The team is comprised of individuals from various backgrounds to tackle key challenges such as marketing, business development/licensing, UX/UI, and production.The position of Associate Marketing Manager for the Digital Gaming Team reports to the Senior Marketing Manager, Digital Gaming. The team is based in Mattel’s offices in El Segundo CA.

The Opportunity:

The Associate Marketing Manager, Digital Gaming will be responsible for supporting the Sr. Marketing Manager on brand and product marketing strategy and tactics on assigned licensed titles across Mattel’s global brands by partnering with licensees to help deliver world-class campaigns. You will play a key role in contributing to both the strategic and executional elements of marketing plans including working with internal partners to secure support through Mattel’s marketing channels, and working closely with the production team to ensure product development and marketing programs are aligned.

This role is a great fit for anyone who has experience in video games marketing and ideally has worked with well-known brands either in a brand management or licensing role. Ability to manage multiple projects is a must. This role needs to be able to forge internal and external relationships in order to deliver best-in-class marketing programs.

What Your Impact Will Be

• Ensure digital games reflect the best of Mattel’s brands and meet performance targets by reviewing marketing materials, providing guidance or feedback, and leading the review process for go-to-market plans, creative assets and marketing activations with licensees.
• Partner closely with key cross-functional teams (Production, PR, Brand, Franchise, and Legal) to ensure alignment on plans and manage feedback on marketing materials and activities.
• Leverage Mattel marketing channels to maximize support and visibility of digital gaming initiatives
• Ensure innovative, high-quality and performance driven marketing campaigns that align with Mattel’s franchise priorities and initiatives
• Maintain knowledge of industry trends, competitive market, and business opportunities
• Ensure continuous improvement by analyzing performance of campaigns with licensees to identify areas of optimization
• Present marketing updates to broader Digital Games, Product. Retail, and Franchise Teams

What We’re Looking For

• 2+ years of experience in marketing within the gaming industry
• Experience in driving successful marketing campaigns for well-known brands
• Strong time management, planning and project execution skills
• Strong interpersonal skills with the ability to build solid collaborative relationships
• Understanding of brand management, product marketing, channel marketing, user acquisition and social media
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
• Highly organized project manager, detail-oriented with strong follow-up skills
• Excellent written and verbal communication skills
• Resourceful, good work ethic, and works well under pressure across multiple projects
• Passion for digital games

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

This role is an in-office role Monday-Thursday, and work from home on Fridays. We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

The pay range for this position is between $112,000 and $140,000 annual. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

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