Digital Gaming Marketing Lead

Mattel, Inc.and Subsidiaries; El Segundo (CA); On-site; USD 112,000 - 140,000; Full time

Job summary

Mattel is seeking an Associate Marketing Manager, Digital Gaming in El Segundo, CA to drive brand and product marketing for licensed titles across Mattel's global brands. You will collaborate with licensees and internal teams to develop and execute world-class campaigns.

The role requires 2+ years in gaming marketing, strong project management, and excellent communication. In-office Monday-Thursday with Fridays work-from-home, contributing to performance-driven initiatives.

Qualifications

• 2+ years of marketing experience in the gaming industry.
• Experience driving campaigns for well-known brands.
• Strong time management and project execution skills.
• Strong interpersonal skills with collaborative ability.
• Understanding of brand management, product marketing, channel marketing, user acquisition and social media.
• Strong PowerPoint creation and MS Office skills.
• Highly organized and detail-oriented with strong follow-up.
• Excellent written and verbal communication skills.
• Resourceful, good work ethic, and able to work under pressure across multiple projects.
• Passion for digital games.

Responsibilities

• Support Sr. Marketing Manager on brand and product marketing strategy for licensed titles.
• Partner with licensees and internal teams to deliver campaigns and activations.
• Review marketing materials and go-to-market plans for alignment with brands.
• Collaborate with Production, PR, Brand, Franchise and Legal teams for plan execution.
• Leverage Mattel channels to maximize support and visibility of digital gaming initiatives.
• Assist in analyzing campaign performance for optimization.

Skills

Marketing in gaming

Campaign management

Time management

Interpersonal skills

Brand management

Product marketing

Channel marketing

User acquisition

Social media

PowerPoint

Outlook

Word

Excel

Project management

Communication

Tools

PowerPoint

Outlook

Word

Excel

Job description

Mattel is seeking an Associate Marketing Manager, Digital Gaming in El Segundo, CA to drive brand and product marketing for licensed titles across Mattel's global brands. You will collaborate with licensees and internal teams to develop and execute world-class campaigns.

The role requires 2+ years in gaming marketing, strong project management, and excellent communication. In-office Monday-Thursday with Fridays work-from-home, contributing to performance-driven initiatives.