Digital Experience & Content Strategist — UX & SEO Lead

University of Vermont; Burlington (VT); Hybrid; USD 60,000 - 80,000; Full time

Job summary

University of Vermont in Burlington, Vermont seeks a Digital Experience and Content Strategist to lead content strategy, planning, and optimization across the university web ecosystem. You will collaborate with stakeholders to structure, manage, and present content that aligns with branding and enrollment goals.

You’ll apply user research, SEO, accessibility standards, and analytics to improve performance and ensure a cohesive digital presence that supports institutional goals.

Qualifications

• Bachelor’s degree as listed or equivalent experience.
• 3–5 years in content strategy, management, or UX writing in a complex org.
• CMS content management at scale experience.
• Strong WCAG 2.1/2.2 and ADA/Section 508 knowledge.
• Excellent editorial skills and brand guideline adherence.
• Experience in higher education or performance marketing for lead conversion.
• Collaborates with designers and cross-functional teams.
• SEO basics and analytics-informed content decisions.
• Ability to train non-expert content contributors.
• Proven cross-functional collaboration abilities.

Responsibilities

• Lead creation, planning, implementation, and optimization of digital content experiences.
• Partner with academic and admin stakeholders to create scalable content systems.
• Apply user research, SEO, accessibility, and analytics to improve content performance.

Skills

Content strategy

Content management

UX writing

Editorial skills

Collaboration

SEO basics

Web analytics

Accessibility knowledge

Communication

Education

Bachelor’s degree in communications, journalism, English, marketing, digital media, information science, or related field

Master’s degree in a relevant field

Tools

CMS platforms

Web analytics tools

Job description

University of Vermont in Burlington, Vermont seeks a Digital Experience and Content Strategist to lead content strategy, planning, and optimization across the university web ecosystem. You will collaborate with stakeholders to structure, manage, and present content that aligns with branding and enrollment goals.

You’ll apply user research, SEO, accessibility standards, and analytics to improve performance and ensure a cohesive digital presence that supports institutional goals.