UX & Content Architect: Transform Digital Discovery

Western Carolina University; Cullowhee (NC); On-site; USD 70,000 - 95,000; Full time

Job summary

Western Carolina University is seeking a Web User Experience & Content Architecture Specialist to enhance digital experiences. The role organizes content, structures navigation, and applies IA, accessibility, SEO, and AEO to improve discovery by people and search engines.

Working with the Web and Digital Content team, you will partner with campus stakeholders and developers to improve site usability, accessibility, and discoverability across university websites.

Qualifications

• Experience translating stakeholder needs into navigation structures and user journeys.
• Knowledge of WCAG standards and accessible web practices.
• Experience with large content-rich websites and CMS environments.

Responsibilities

• Transform institutional information into audience-focused digital experiences.
• Organize content to create effective user journeys using IA, SEO and AEO practices.
• Collaborate with campus partners and web developers to improve usability and discoverability.

Skills

User experience

Information architecture

Content design

Accessibility

SEO & AEO

Content organization

Education

Bachelor’s degree or higher in UX/IA/digital field

Job description

Western Carolina University is seeking a Web User Experience & Content Architecture Specialist to enhance digital experiences. The role organizes content, structures navigation, and applies IA, accessibility, SEO, and AEO to improve discovery by people and search engines.

Working with the Web and Digital Content team, you will partner with campus stakeholders and developers to improve site usability, accessibility, and discoverability across university websites.