Hybrid Digital Experience & Content Strategy Lead

Uvmjobs; Burlington (VT); Hybrid; USD 70,000 - 85,000; Full time

Job summary

The Digital Experience and Content Strategist at The University of Vermont leads planning, development, implementation, and measurement of enterprise digital communications that boost brand affinity and drive enrollment. You will craft scalable content systems, align with stakeholders, and apply SEO, accessibility, and analytics to improve performance.

As a university-wide content expert, you’ll advise colleagues on messaging, governance, and editorial standards while collaborating across

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• 5+ years in strategic/marketing/digital communications.
• Experience managing CMS content at scale.
• Knowledge of WCAG/ADA accessibility standards.
• Experience with SEO, analytics, and lead-conversion initiatives.
• Ability to advise and train non-experts in content practices.
• Proven track record managing cross‑department projects.
• Experience in higher education or performance marketing.

Responsibilities

• Lead planning, development, implementation, and measurement of enterprise digital communications.
• Collaborate with stakeholders to create scalable content systems for enrollment and engagement.
• Apply user research, SEO, accessibility, and analytics to content performance.
• Provide university-wide strategy consulting on messaging, governance, and editorial standards.

Skills

5+ years of professional experience in

CMS content management at scale

Web accessibility WCAG/ADA

Collaborating with designers and pros

Higher education / lead conversion

SEO / AIO + analytics

Consult/train non-expert contributors

Lead complex cross-department projects

Advise stakeholders & training/consult

Education

Bachelor’s degree in communications, journalism, English, marketing, digital media, information science, or related field

Master’s degree in a relevant field

Job description

The Digital Experience and Content Strategist at The University of Vermont leads planning, development, implementation, and measurement of enterprise digital communications that boost brand affinity and drive enrollment. You will craft scalable content systems, align with stakeholders, and apply SEO, accessibility, and analytics to improve performance.

As a university-wide content expert, you’ll advise colleagues on messaging, governance, and editorial standards while collaborating across