Hybrid Digital Content Strategist

CU Colorado Springs; Colorado Springs (CO); Hybrid; USD 56,000 - 65,000; Full time

Benefits offered by this job

Vacation & sick leave

Health insurance

Retirement plan

Tuition waiver

Wellness programs

Total compensation calculator

Job summary

University of Colorado Colorado Springs is seeking a Digital Content Strategist to shape and execute the digital content strategy for uccs.edu and related platforms. You will monitor performance metrics, develop audience-focused content, and support enrollment goals through strategic content creation.

The role requires partnership with Marketing, Enrollment Management, Web Services, and UI/UX teams to ensure brand consistency and data-informed decision making.

Qualifications

• Bachelor's degree in digital marketing, communications, or a related field.
• Experience designing digital content for higher education and working with clients.
• Portfolio submission encouraged and required for phone interview.

Responsibilities

• Lead development and execution of digital content strategies aligning with brand and enrollment goals.
• Collaborate with Marketing, Enrollment Management, Web Services, UI/UX and other stakeholders.
• Monitor and report content performance; translate analytics into actionable recommendations.
• Maintain content governance and ensure accessibility, compliance, and consistency.
• Drive continuous improvement through data-informed decisions and testing.

Skills

Digital content strategy

Data analysis

Leadership

Cross-functional collaboration

Content governance

Education

Bachelor's degree

Tools

Web analytics tools

Job description

University of Colorado Colorado Springs is seeking a Digital Content Strategist to shape and execute the digital content strategy for uccs.edu and related platforms. You will monitor performance metrics, develop audience-focused content, and support enrollment goals through strategic content creation.

The role requires partnership with Marketing, Enrollment Management, Web Services, and UI/UX teams to ensure brand consistency and data-informed decision making.