Digital Experience and Content Strategist

Uvmjobs; Burlington (VT); Hybrid; USD 70,000 - 85,000; Full time

Job summary

The Digital Experience and Content Strategist at The University of Vermont leads planning, development, implementation, and measurement of enterprise digital communications that boost brand affinity and drive enrollment. You will craft scalable content systems, align with stakeholders, and apply SEO, accessibility, and analytics to improve performance.

As a university-wide content expert, you’ll advise colleagues on messaging, governance, and editorial standards while collaborating across

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• 5+ years in strategic/marketing/digital communications.
• Experience managing CMS content at scale.
• Knowledge of WCAG/ADA accessibility standards.
• Experience with SEO, analytics, and lead-conversion initiatives.
• Ability to advise and train non-experts in content practices.
• Proven track record managing cross‑department projects.
• Experience in higher education or performance marketing.

Responsibilities

• Lead planning, development, implementation, and measurement of enterprise digital communications.
• Collaborate with stakeholders to create scalable content systems for enrollment and engagement.
• Apply user research, SEO, accessibility, and analytics to content performance.
• Provide university-wide strategy consulting on messaging, governance, and editorial standards.

Skills

5+ years of professional experience in

CMS content management at scale

Web accessibility WCAG/ADA

Collaborating with designers and pros

Higher education / lead conversion

SEO / AIO + analytics

Consult/train non-expert contributors

Lead complex cross-department projects

Advise stakeholders & training/consult

Education

Bachelor’s degree in communications, journalism, English, marketing, digital media, information science, or related field

Master’s degree in a relevant field

Job description

Digital Experience and Content Strategist

The University of Vermont is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category legally protected by federal or state law.

For information on safety and security at the University of Vermont, see the annual security report by clicking on the Clery Act button in the sidebar menu.

Finalists for positions at UVM may be subject to a criminal background check.

For classified staff positions, actual hiring pay dependent on current competitor market conditions, comparable campus peer(s) at time of hire, and candidate’s experience level and length.

Advertising/Posting Title Digital Experience and Content Strategist

Posting Summary

The Digital Experience and Content Strategist leads the planning, development, implementation, and measurement of enterprise digital communications strategies across UVM building brand affinity and engaging audiences ensuring that they can find information easily and take action. This position writes content focused on marketing and brand promotion while also being for developing and implementing communications strategies, editorial approaches, content governance practices, and digital publishing standards that advance institutional goals. As a key contributor to strategic web initiatives and important brand-level and enrollment-relevant pages, including academic program pages, this role collaborates with academic and administrative stakeholders to create scalable content systems that advance enrollment, engagement, and institutional goals. The position applies user research, SEO / AIO , accessibility standards, brand guidelines, analytics, and emerging digital trends to improve content performance and ensure the university’s digital presence remains effective, cohesive, and relevant while generating measurable results that contribute to enrollments and support other institutional goals. The Digital Experience and Content Strategist also serves as a university-wide communications consultant and subject matter expert on digital communications strategy, audience engagement, content governance, editorial standards, and communications effectiveness, advising communicators and stakeholders on messaging, audience needs, digital publishing, brand standards, and integrated communications approaches that not only strengthen UVM’s brand but also support audience needs.

Minimum Qualifications (or equivalent combination of education and experience)

• Bachelor’s degree in communications, journalism, English, marketing, digital media, information science, or a related field — or equivalent combination of education and experience
• 5+ years of professional experience in strategic communications, marketing communications, digital communications, content strategy, or related communications disciplines
• Demonstrated experience managing content within a content management system ( CMS ) at scale
• Working knowledge of web accessibility standards ( WCAG 2.1/2.2, ADA /Section 508 compliance)
• Experience collaborating with designers and creative professionals to support communications objectives and brand strategy
• Experience specifically in higher education or in performance marketing with responsibility for optimizing web content for lead conversion
• Experience with SEO / AIO fundamentals and using web analytics tools to inform content decisions
• Demonstrated ability to consult with, train, or coach non-expert content contributors
• Demonstrated success leading complex communications projects involving multiple departments, stakeholder groups, and institutional priorities
• Demonstrated ability to advise stakeholders, influence communications approaches, and provide training, coaching, and consultation

Desirable Qualifications

• Master’s degree in a relevant field
• Experience working with and promoting content governance frameworks — content models, editorial workflows, lifecycle/retirement policies
• Familiarity with AI discoverability / generative search optimization practices
• Experience with information architecture and content strategy for large, multi owner websites
• Familiarity with enterprise CMS platforms
• Experience building or maintaining documentation, style guides, or governance playbooks
• Project management experience or certification
• Experience with alumni/graduate outcomes content or recruitment-focused digital experiences specifically

Anticipated Pay Range

Anticipated Pay Range $70,000 - $85,000

Other Information

Special Conditions

Special Conditions A probationary period may be required, This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, Background Check required for this position

FLSA

FLSA Exempt

Union Position

Union Position Yes, UVMSU

Position will be posted for a minimum of one week, after which it is subject to removal without notice.

Job Location

Job Open Date

Job Open Date 10/20/2026

Job Close Date (Jobs close at 11:59 PM EST.)

Open Until Filled No

The University of Vermont is a welcoming, educationally purposeful community committed to creating an inclusive environment that embraces intellectual diversity and global perspectives. We seek to prepare students to be accountable leaders who will bring to their work a grasp of complexity, effective problem-solving and communication skills, and an enduring commitment to learning and ethical conduct. Members of the University of Vermont community embrace and advance the values of Our Common Ground: Respect, Integrity, Innovation, Openness, Justice, and Responsibility. Staff play a critical role in this effort and the successful candidate will demonstrate a strong commitment to UVM’s mission and advancing Our Common Ground values through the execution of their job duties.

Position Information

Position Title

Position Title CommuncationsGeneralist PC3 X

Posting Number

Posting Number S6370PO

Department

Department Office of Strategic Communicat/30570

Position Number

Position Number 00028032

Percent of Full-Time

Percent of Full-Time 1.0

Standard Hours at 1.0 FTE

Standard Hours at 1.0 FTE 37.5

Term (months per year)

Term (months per year) 12

Supplemental Questions

Required fields are indicated with an asterisk (*).