Digital Experience and Content Strategist

University of Vermont; Burlington (VT); Hybrid; USD 70,000 - 85,000; Full time

Benefits offered by this job

Hybrid work schedule

Job summary

The University of Vermont seeks a Digital Experience and Content Strategist to lead planning, development, and measurement of enterprise digital communications. You will build scalable content systems, write marketing content, and collaborate with academic and administrative partners to advance enrollment and institutional goals.

You will apply user research, WCAG accessibility, SEO, analytics, and editorial governance to improve performance and ensure a cohesive digital presence.

Qualifications

• Bachelor's degree in communications, journalism, English, marketing, digital media, information science, or related field or equivalent experience.
• 5+ years in strategic/commercial/academic digital communications or related disciplines.
• Experience managing content within a CMS at scale.
• Knowledge of WCAG 2.1/2.2, ADA/Section 508 compliance.
• Experience collaborating with designers to support brand strategy.
• Experience in higher education or performance marketing with lead-conversion focus.
• Experience with SEO/AIO fundamentals and using analytics to inform content decisions.
• Ability to train and coach non-expert content contributors.

Responsibilities

• Lead planning, development, implementation, and measurement of enterprise digital communications strategies.
• Collaborate with academic and administrative stakeholders to create scalable content systems.
• Apply user research, accessibility standards, SEO, analytics, and content governance to improve performance.
• Advise and train stakeholders on messaging, audience needs, and editorial standards.

Skills

Strategic communications

CMS management

Web accessibility

Brand strategy

SEO/analytics

Content governance

Stakeholder coordination

Education

Bachelor's degree in communications, journalism, English, marketing, digital media, information science, or related field

Master's degree (desirable)

Tools

CMS platforms

Web analytics tools

Job description

Advertising/Posting Title Digital Experience and Content Strategist Posting Summary

The Digital Experience and Content Strategist leads the planning, development, implementation, and measurement of enterprise digital communications strategies across UVM building brand affinity and engaging audiences ensuring that they can find information easily and take action. This position writes content focused on marketing and brand promotion while also being for developing and implementing communications strategies, editorial approaches, content governance practices, and digital publishing standards that advance institutional goals. As a key contributor to strategic web initiatives and important brand-level and enrollment-relevant pages, including academic program pages, this role collaborates with academic and administrative stakeholders to create scalable content systems that advance enrollment, engagement, and institutional goals. The position applies user research, SEO/AIO, accessibility standards, brand guidelines, analytics, and emerging digital trends to improve content performance and ensure the university's digital presence remains effective, cohesive, and relevant while generating measurable results that contribute to enrollments and support other institutional goals. The Digital Experience and Content Strategist also serves as a university-wide communications consultant and subject matter expert on digital communications strategy, audience engagement, content governance, editorial standards, and communications effectiveness, advising communicators and stakeholders on messaging, audience needs, digital publishing, brand standards, and integrated communications approaches that not only strengthen UVM's brand but also support audience needs.

Minimum Qualifications

• Bachelor's degree in communications, journalism, English, marketing, digital media, information science, or a related field - or equivalent combination of education and experience
• 5+ years of professional experience in strategic communications, marketing communications, digital communications, content strategy, or related communications disciplines
• Demonstrated experience managing content within a content management system (CMS) at scale
• Working knowledge of web accessibility standards (WCAG 2.1/2.2, ADA/Section 508 compliance)
• Experience collaborating with designers and creative professionals to support communications objectives and brand strategy
• Experience specifically in higher education or in performance marketing with responsibility for optimizing web content for lead conversion
• Experience with SEO/AIO fundamentals and using web analytics tools to inform content decisions
• Demonstrated ability to consult with, train, or coach non-expert content contributors
• Demonstrated success leading complex communications projects involving multiple departments, stakeholder groups, and institutional priorities
• Demonstrated ability to advise stakeholders, influence communications approaches, and provide training, coaching, and consultation

Desirable Qualifications

• Master's degree in a relevant field
• Experience working with and promoting content governance frameworks - content models, editorial workflows, lifecycle/retirement policies
• Familiarity with AI discoverability / generative search optimization practices
• Experience with information architecture and content strategy for large, multi owner websites
• Familiarity with enterprise CMS platforms
• Experience building or maintaining documentation, style guides, or governance playbooks
• Project management experience or certification
• Experience with alumni/graduate outcomes content or recruitment-focused digital experiences specifically

Anticipated Pay Range $70,000 - $85,000

Other Information Special Conditions

A probationary period may be required, This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, Background Check required for this position FLSA Exempt Union Position Yes, UVMSU

Posting Details

Position will be posted for a minimum of one week, after which it is subject to removal without notice.

Job Location Burlington, Vermont, United States

Job Open Date 10/20/2026

Job Close Date (Jobs close at 11:59 PM EST.)

Open Until Filled No

Our Common Ground Statement

The University of Vermont is a welcoming, educationally purposeful community committed to creating an inclusive environment that embraces intellectual diversity and global perspectives. We seek to prepare students to be accountable leaders who will bring to their work a grasp of complexity, effective problem-solving and communication skills, and an enduring commitment to learning and ethical conduct. Members of the University of Vermont community embrace and advance the values of Our Common Ground: Respect, Integrity, Innovation, Openness, Justice, and Responsibility. Staff play a critical role in this effort and the successful candidate will demonstrate a strong commitment to UVM's mission and advancing Our Common Ground values through the execution of their job duties.

Position Information

Position Title Communcations Generalist PC3 X Posting Number S6370PO Department Office of Strategic Communicat/30570 Position Number 00028032 Percent of Full-Time 1.0 Standard Hours at 1.0 FTE 37.5 Term (months per year) 12

Supplemental Questions

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