Digital Experience and Content Strategist

Newsletter Jobs; Burlington (VT); Hybrid; USD 60,000 - 80,000; Full time

Job summary

University of Vermont in Burlington, Vermont seeks a Digital Experience and Content Strategist to lead content strategy, planning, and optimization across the university web ecosystem. You will collaborate with stakeholders to structure, manage, and present content that aligns with branding and enrollment goals.

You’ll apply user research, SEO, accessibility standards, and analytics to improve performance and ensure a cohesive digital presence that supports institutional goals.

Qualifications

• Bachelor’s degree as listed or equivalent experience.
• 3–5 years in content strategy, management, or UX writing in a complex org.
• CMS content management at scale experience.
• Strong WCAG 2.1/2.2 and ADA/Section 508 knowledge.
• Excellent editorial skills and brand guideline adherence.
• Experience in higher education or performance marketing for lead conversion.
• Collaborates with designers and cross-functional teams.
• SEO basics and analytics-informed content decisions.
• Ability to train non-expert content contributors.
• Proven cross-functional collaboration abilities.

Responsibilities

• Lead creation, planning, implementation, and optimization of digital content experiences.
• Partner with academic and admin stakeholders to create scalable content systems.
• Apply user research, SEO, accessibility, and analytics to improve content performance.

Skills

Content strategy

Content management

UX writing

Editorial skills

Collaboration

SEO basics

Web analytics

Accessibility knowledge

Communication

Education

Bachelor’s degree in communications, journalism, English, marketing, digital media, information science, or related field

Master’s degree in a relevant field

Tools

CMS platforms

Web analytics tools

Job description

Position Details

Summary

Advertising/Posting Title Digital Experience and Content Strategist Posting Summary The Digital Experience and Content Strategist leads in the creation, planning, implementation, and optimization of digital content experiences across the UVM website building brand affinity and engaging audiences ensuring that they can find information easily and take action. This position writes content focused on marketing and brand promotion while also being responsible for designing how content is structured, presented, managed, and experienced across the university’s web ecosystem. As a key contributor to strategic web initiatives and important brand-level and enrollment-relevant pages, including academic program pages, this role partners with academic and administrative stakeholders to create scalable content systems that advance enrollment, engagement, and institutional goals. The position applies user research, SEO/AIO, accessibility standards, brand guidelines, analytics, and emerging digital trends to improve content performance and ensure the university’s digital presence remains effective, cohesive, and relevant while generating measurable results that contribute to enrollments and support other institutional goals. The Digital Experience and Content Strategist also serves as a campus partner, expert, and hands-on specialist on content design and structure, digital governance standards, and user journeys, helping web strategists across campus align content, imagery, and web components to create meaningful user experiences that not only strengthen UVM’s brand but also support audience needs.

Minimum Qualifications (or Equivalent Combination Of Education And Experience)

• Bachelor’s degree in communications, journalism, English, marketing, digital media, information science, or a related field — or equivalent combination of education and experience
• 3–5 years of professional experience in content strategy, content management, digital communications, or UX writing, ideally in a complex organization with multiple stakeholders
• Demonstrated experience managing content within a content management system (CMS) at scale
• Working knowledge of web accessibility standards (WCAG 2.1/2.2, ADA/Section 508 compliance)
• Strong editorial skills — writing, editing, and applying style/brand guidelines consistently across content types
• Experience specifically in higher education or in performance marketing with responsibility for optimizing web content for lead conversion
• Experience working with designers with an awareness and appreciation for design principles
• Experience with SEO/AIO fundamentals and using web analytics tools to inform content decisions
• Demonstrated ability to consult with, train, or coach non-expert content contributors
• Excellent cross-functional collaboration skills — this role touches designers, developers, subject matter experts, and content owners constantly, so this isn’t optional

Desirable Qualifications

• Master’s degree in a relevant field
• Experience with content governance frameworks — content models, editorial workflows, lifecycle/retirement policies — not just execution
• Familiarity with AI discoverability / generative search optimization practices
• Experience with information architecture and content strategy for large, multi-owner websites (thousands of pages, many contributors)
• Familiarity with enterprise CMS platforms
• Experience building or maintaining documentation, style guides, or governance playbooks used by non-specialist staff
• Project management experience or certification
• Experience with alumni/graduate outcomes content or recruitment-focused digital experiences specifically

Anticipated Pay Range

$60,000 to $80,000

Other Information

Special Conditions A probationary period may be required, This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, Background Check required for this position FLSA Exempt Union Position Yes, UVMSU

Posting Details

Position will be posted for a minimum of one week, after which it is subject to removal without notice.

Job Location

Burlington, Vermont, United States

Job Open Date and Close Date

Job Open Date 10/01/2026 Job Close Date (Jobs close at 11:59 PM EST.) Open Until Filled No

Our Common Ground Statement

The University of Vermont is a welcoming, educationally purposeful community committed to creating an inclusive environment that embraces intellectual diversity and global perspectives. We seek to prepare students to be accountable leaders who will bring to their work a grasp of complexity, effective problem-solving and communication skills, and an enduring commitment to learning and ethical conduct. Members of the University of Vermont community embrace and advance the values of Our Common Ground: Respect, Integrity, Innovation, Openness, Justice, and Responsibility. Staff play a critical role in this effort and the successful candidate will demonstrate a strong commitment to UVM’s mission and advancing Our Common Ground values through the execution of their job duties.

Position Information

• Position Title Design PC2 X Posting Number S6334PO Department Office of Strategic Communicat/30570 Position Number 00028014 Percent of Full-Time 1.0 Standard Hours at 1.0 FTE 37.5 Term (months per year) 12

Supplemental Questions

Required fields are indicated with an asterisk (*).

Required Documents

• Resume
• Cover Letter/Letter of Application