Digital Experience & Content Strategy Lead

University of Vermont; Burlington (VT); Hybrid; USD 70,000 - 85,000; Full time

Benefits offered by this job

Hybrid work schedule

Job summary

The University of Vermont seeks a Digital Experience and Content Strategist to lead planning, development, and measurement of enterprise digital communications. You will build scalable content systems, write marketing content, and collaborate with academic and administrative partners to advance enrollment and institutional goals.

You will apply user research, WCAG accessibility, SEO, analytics, and editorial governance to improve performance and ensure a cohesive digital presence.

Qualifications

• Bachelor's degree in communications, journalism, English, marketing, digital media, information science, or related field or equivalent experience.
• 5+ years in strategic/commercial/academic digital communications or related disciplines.
• Experience managing content within a CMS at scale.
• Knowledge of WCAG 2.1/2.2, ADA/Section 508 compliance.
• Experience collaborating with designers to support brand strategy.
• Experience in higher education or performance marketing with lead-conversion focus.
• Experience with SEO/AIO fundamentals and using analytics to inform content decisions.
• Ability to train and coach non-expert content contributors.

Responsibilities

• Lead planning, development, implementation, and measurement of enterprise digital communications strategies.
• Collaborate with academic and administrative stakeholders to create scalable content systems.
• Apply user research, accessibility standards, SEO, analytics, and content governance to improve performance.
• Advise and train stakeholders on messaging, audience needs, and editorial standards.

Skills

Strategic communications

CMS management

Web accessibility

Brand strategy

SEO/analytics

Content governance

Stakeholder coordination

Education

Bachelor's degree in communications, journalism, English, marketing, digital media, information science, or related field

Master's degree (desirable)

Tools

CMS platforms

Web analytics tools

Job description

The University of Vermont seeks a Digital Experience and Content Strategist to lead planning, development, and measurement of enterprise digital communications. You will build scalable content systems, write marketing content, and collaborate with academic and administrative partners to advance enrollment and institutional goals.

You will apply user research, WCAG accessibility, SEO, analytics, and editorial governance to improve performance and ensure a cohesive digital presence.