UX & Content Architecture Lead (On-Site)

Western Carolina University; Cullowhee (NC); On-site; USD 68,000 - 90,000; Full time

Job summary

Western Carolina University seeks a Web User Experience and Content Architecture Specialist to transform institutional information into audience-centered digital experiences. You will structure content, improve usability, accessibility, and discoverability, working with campus partners and developers.

The role emphasizes information architecture, SEO, and accessibility practices to support AI-driven systems and search engines while enhancing user journeys across university websites.

Qualifications

• Bachelor’s degree or equivalent in a related field.
• Experience translating stakeholder needs into navigation structures and UX deliverables.
• Experience with content architecture, page structures, wireframes, and site maps.

Responsibilities

• Transform institutional information into clear, audience-centered digital experiences.
• Collaborate with campus partners, content professionals, and web developers to improve usability and discoverability.
• Apply information architecture, accessibility, SEO, and AEO practices to improve search and user understanding.

Skills

UX principles

Information architecture

Content design

Accessibility & WCAG

SEO / AEO basics

Navigation structures

Stakeholder collaboration

Education

Bachelor’s degree in UX / HCI / CS or related field

Tools

Content Management System

HTML / CSS

Job description

Western Carolina University seeks a Web User Experience and Content Architecture Specialist to transform institutional information into audience-centered digital experiences. You will structure content, improve usability, accessibility, and discoverability, working with campus partners and developers.

The role emphasizes information architecture, SEO, and accessibility practices to support AI-driven systems and search engines while enhancing user journeys across university websites.