Digital Engagement & Web Strategy Manager

upenn; United States; On-site; USD 85,000 - 105,000; Full time

Job summary

The University of Pennsylvania in Philadelphia seeks a Digital Communications & Web Manager to lead the university's digital presence, overseeing website administration, social media campaigns, and content that supports enrollment and philanthropy.

Reporting to the Executive Director, the Manager collaborates across Admissions, Marketing, and IT to deploy campaigns, optimize pages for conversion, manage assets, and ensure a consistent, compelling brand across platforms.

Responsibilities

• Digital Marketing: Develop and implement digital marketing strategies that support institutional priorities, events, academic programs, and recruitment initiatives.
• Digital Marketing: Manage and execute multiple digital marketing and advertising campaigns with varying timelines, including audience development, website updates, creative asset coordination, campaign implementation, and performance analysis.
• Digital Marketing: Support email marketing campaigns, promotional outreach, and audience communications.
• Digital Marketing: Coordinate with the branding and creative team to develop digital assets, including graphics, photography, video, and web content.
• Digital Marketing: Monitor campaign performance and engagement metrics, providing regular progress updates, final reports, and recommendations for continuous improvement.
• Digital Marketing: Collaborate closely with communications, marketing, and leadership teams to ensure consistent messaging, brand alignment, and successful execution of strategic initiatives.
• Project Management: Lead digital and marketing projects from conception through completion, including planning, execution, monitoring, reporting, and post-project evaluation.
• Project Management: Utilize project management tools and best practices to coordinate workflows, prioritize tasks, and ensure projects are delivered on time,

Job description

The University of Pennsylvania in Philadelphia seeks a Digital Communications & Web Manager to lead the university's digital presence, overseeing website administration, social media campaigns, and content that supports enrollment and philanthropy.

Reporting to the Executive Director, the Manager collaborates across Admissions, Marketing, and IT to deploy campaigns, optimize pages for conversion, manage assets, and ensure a consistent, compelling brand across platforms.