Digital Communications & Web Strategist

Jobtailor; Philadelphia (Philadelphia County); On-site; USD 70,000 - 100,000; Full time

Job summary

Jobtailor in Philadelphia, United States, is seeking a driven digital marketing professional to lead strategy, content creation, and analytics. You will coordinate across marketing, admissions, and leadership teams to drive engagement and recruitment initiatives.

The role emphasizes CMS management, SEO/SEM, and multi-channel campaigns. The ideal candidate has 3+ years in digital communications, strong writing skills, and experience with Canva and Google Analytics.

Qualifications

• Bachelor’s degree in communications, marketing, journalism, digital media, or related field.
• Experience with White Whale / LiveWhale CMS or similar platforms.
• Strong knowledge of social media strategy and digital marketing best practices.
• Excellent writing and editing skills.
• Experience with Canva or Adobe Creative Suite.
• Proficient in SEO/SEM, website funnel design, and analytics tools.

Responsibilities

• Develop and implement digital marketing strategies supporting institutional priorities, events, programs, and recruitment.
• Manage digital marketing campaigns, including audience development, website updates, and performance analysis.
• Support email marketing campaigns and promotional outreach.
• Coordinate with branding and creative teams for graphics, photography, video, and web content.
• Monitor campaign performance and provide progress reports and recommendations.
• Collaborate with communications, marketing, Admissions, and cross-functional teams.
• Lead digital projects from conception to completion, managing timelines and budgets.
• Oversee website content using White Whale / LiveWhale CMS and optimize for conversion.
• Create content across LinkedIn, Instagram, Facebook, X/Twitter, and YouTube.
• Perform A/B testing and report on campaign performance.

Skills

Social media strategy

Copywriting

Organizational skills

Interpersonal skills

Collaboration

Independent work

Attention to detail

Education

Bachelors degree in Communications/Marketing/Digital Media

Tools

Slate CRM

Google Tag Manager

Google Analytics

Google Data Studio

White Whale / LiveWhale CMS

Canva

Adobe Creative Suite

Meta

LinkedIn

Job description

Jobtailor in Philadelphia, United States, is seeking a driven digital marketing professional to lead strategy, content creation, and analytics. You will coordinate across marketing, admissions, and leadership teams to drive engagement and recruitment initiatives.

The role emphasizes CMS management, SEO/SEM, and multi-channel campaigns. The ideal candidate has 3+ years in digital communications, strong writing skills, and experience with Canva and Google Analytics.