Enrollment Marketing: Web Content & Editorial Lead

Penn State University; Northern (KY); Hybrid; USD 66,000 - 95,000; Full time

Benefits offered by this job

75% tuition discount

Comprehensive benefits

Job summary

Penn State is seeking a Web Content and Editorial Specialist in the Enrollment Management Office to own day-to-day web content and email design across divisions. The role drives digital marketing content, coordinates collateral, and ensures accessibility and branding compliance.

Responsibilities include maintaining current content, optimizing digital content, and adhering to CMS workflows while serving as the content contact for needs and audience-focused messaging.

Qualifications

• Bachelor's Degree required; 6+ years relevant experience or equivalent
• Experience in web content and editorial roles
• Knowledge of accessibility standards and branding guidelines

Responsibilities

• Maintain accurate, user-focused web content following best practices
• Support ongoing digital content improvements and optimization
• Follow CMS governance and workflow processes
• Serve as content contact for needs
• Write clear, concise content for web and CRM

Skills

Content management

CMS expertise

Editorial standards

Accessibility

Brand guidelines

Content optimization

Education

Bachelor's Degree

6+ years experience

Tools

CMS platforms

Job description

Penn State is seeking a Web Content and Editorial Specialist in the Enrollment Management Office to own day-to-day web content and email design across divisions. The role drives digital marketing content, coordinates collateral, and ensures accessibility and branding compliance.

Responsibilities include maintaining current content, optimizing digital content, and adhering to CMS workflows while serving as the content contact for needs and audience-focused messaging.